Vice President, Associate Tech Director

Description

Job Summary:

GSW is looking for an experienced Vice President, Associate Tech Director to lead our technology initiatives within the Columbus, Ohio office. This critical leadership role involves overseeing technology and platform strategy, directing technological solutions, and managing developers both within the agency and collaborating with our shared production studio. The ideal candidate will have extensive experience in pharma advertising and a deep understanding of the technologies that drive our clients' web and omnichannel content.

Key Responsibilities:

• Strategic Leadership:
  • Develop and implement forward-thinking technology strategies that align with client objectives and agency goals.
  • Evaluate and recommend emerging technologies and platforms to enhance service offerings.
  • Oversee platform selection, integration, and optimization to ensure efficient project delivery.
• Team Management:
  • Coordinate with offshore and onshore development teams to ensure alignment and productivity.
  • Establish best practices in development processes, code quality, and deployment methodologies.
• Client Engagement:
  • Serve as the technical liaison for clients, translating complex technical concepts into clear, understandable language.
  • Participate in client meetings, pitches, and presentations to provide technical expertise and build strong client relationships.
  • Proactively identify client needs and propose innovative technical solutions.
• Cross-Department Collaboration:
  • Collaborate closely with Account Management, Project Management, Creative, Strategy, and IT teams to deliver integrated solutions.
  • Facilitate effective communication between technical and non-technical team members.
  • Contribute to project planning, budgeting, and resource allocation.
• Technical Oversight:
  • Oversee all phases of project development, including requirements gathering, architecture design, development, testing, and deployment.
  • Ensure compliance with industry standards, regulatory requirements, and best practices, particularly within the pharma sector.
  • Implement robust QA processes to maintain high-quality deliverables.

Qualifications:

• Education & Experience:
  • Bachelor's or Master's degree in Computer Science, Information Technology, Engineering, or a related field.
  • Minimum of 6 years of experience in technical roles, with at least 3 years in a position within the pharma advertising industry or a related field.
• Technical Expertise:
  • Pharma Platforms & Compliance:
    • Extensive experience with Veeva CRM and Veeva Vault, including PromoMats.
    • Familiarity with FDA regulations, HIPAA compliance, and pharma marketing guidelines.
  • Content Management Systems (CMS):
    • Proficiency in Adobe Experience Manager (AEM), specifically in website and content management.
    • Experience with Sitecore, Drupal, or other enterprise-level CMS platforms is a plus.
  • Web Technologies:
    • Strong knowledge of the LAMP stack (Linux, Apache, MySQL, PHP).
    • Expertise in modern JavaScript frameworks such as React, Angular, or Vue.js.
    • Understanding of HTML5, CSS3, and responsive design principles.
  • Omnichannel Marketing:
    • Top-level understanding of omnichannel content delivery, personalization, and customer journey mapping.
    • Experience with marketing automation tools like Marketo, Eloqua, or HubSpot is a plus
  • Cloud & Infrastructure:
    • Familiarity with AWS, Azure, or Google Cloud Platform services.
    • Knowledge of DevOps practices, including CI/CD pipelines using tools like Jenkins, GitLab, or Bitbucket Pipelines.
  • Data & Analytics:
    • Experience with web analytics tools such as Google Analytics, Adobe Analytics, or Tableau.
    • Understanding of SEO/SEM best practices and their technical implementation.
  • GenAI:
    • Familiarity with ChatGPT or other similar LLMs is a requirement
    • Nice to have would be an understanding and/or experience in building CustomGPTs or RAG-style applications
• Leadership & Communication:
  • Proven ability to lead and manage teams in a fast-paced, high-pressure environment.
  • Excellent interpersonal and communication skills, with the ability to articulate technical concepts to non-technical stakeholders effectively.
  • Strong problem-solving skills and a strategic mindset.
  • Demonstrated ability to foster a positive, collaborative, and inclusive team culture.
• Project Management:
  • Proficiency in Agile and Scrum methodologies.
  • Experience with project management tools like JIRA, Asana, or Wrike.
  • Ability to manage multiple projects simultaneously while meeting deadlines and budget constraints.
• Additional Requirements:
  • Willingness to travel occasionally if working remotely.
  • High level of professionalism, integrity, and commitment to quality.
  • Passion for staying current with emerging technologies and industry trends.

The annual base salary for this position ranges from $140,000 to $160,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. As one of the world's ten most-awarded healthcare advertising agencies, GSW is hell-bent not to replace the same old with the same old. This is achieved through a provocative premise - if other brands communicated the way healthcare brands do, how many customers would they have? GSW turns against this premise through discovery of beneath-the-surface customer insights that we impact with stories, simplicity and authenticity.

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Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.