Senior Marketing Strategist & Visual Design Lead

MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Bachelor's degree in Graphic Design

EXPERIENCE:

1. Seven (7) years of experience in marketing

MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Master's degree in Graphic Design

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.

1. Ensures the timely development and execution of marketing collateral to ensure strategic marketing goals are achieved.

2. Works in partnership with internal staff and WVU Trademark Licensing and University Relations to ensure compliance with brand standards including imagery, text, and graphic elements for the marketing group.

3. Serves as a "collaborator" between CCMC and WVU creative teams to ensure a high-degree of alignment around the timing and implementation of cooperative marketing campaigns as necessary.

4. Provides strategic concept and visual asset development for the marketing group

5. Provides technical leadership in the selection of and creative consultations of graphic production with external client services agencies (freelancers and external designers) to ensure appropriate creative strategies, adequacy/accuracy of input, schedules, production support, and necessary reviews.

6. Maintains external professional relationships to assure the ongoing availability of specialized expertise, gifted freelancers, and reputable studios/producers when their services are required.

7. Collaborates with department colleagues, clinical and hospital leadership, and staff to ensure integrated and coordinated marketing efforts and provides graphic leadership for a wide range or projects.

8. Presents information in an appropriate visual form, including:

• Interactive applications (websites)
• Print materials (advertisements, brochures, annual reports)
• All major campus signage, both digital and print
• Large format presentations (billboards, digital communication displays and posters)
• Maps and renderings

9. Provides design and pre-press production or prototyping of above materials

10. Data visualization and information design

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. See attached Physical Demands

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Cognizant of environmental factors, infection control issues and maintains a safe environment.

2. Office environment

SKILLS AND ABILITIES:

1. Excellent oral and written skills preferred.

2. Proficiency in multimedia/web software such as Premiere Pro.

3. Proficiency in the following graphic publishing software including but not limited to the following is preferred: InDesign and Adobe Acrobat.

4. Expertise in graphic imaging software including but not limited to the following is necessary: Photoshop and Illustrator.

5. Skill in digital photography preferred.

6. Knowledge of contemporary digital technology.

7. Facility in programming languages such as HTML

8. Technical and design proficiency in prepress, decision-making, planning, and operations (all print media) preferred.

9. Ability to manage multiple projects and ensure timely completion of those projects for clients.

10. Ability to build consensus and align divergent viewpoints in the development of visual imagery.

Additional Job Description:

Scheduled Weekly Hours:

Shift:

Exempt/Non-Exempt:

Company:

Cost Center:

Address:

WVU Medicine is proud to be an Equal Opportunity employer. We value diversity among our workforce and invite applications from all qualified applicants regardless of race, ethnicity, culture, gender, sexual orientation, sexual identity, gender identity and expression, socioeconomic status, language, national origin, religious affiliation, spiritual practice, age, mental and physical ability/disability or Veteran status.