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College Intern - Community Sales & Marketing (Hybrid - Troy, MI) - Health Alliance Plan

Henry Ford Health System
United States, Michigan, Troy
Jan 11, 2025

This paid internship will require full time hours availability (M-F) during the summer session dates, with the potential to start sooner in a part time capacity. The summer session dates will run from May 12-August 8. It will be a hybrid work format, involving a combination of remote and onsite work/events in Troy, MI (commute & housing expense reimbursement not provided).

GENERAL SUMMARY:

This internship offers a unique opportunity to gain practical experience and contribute to our mission of enhancing the health and well-being of the communities we serve. As a HAP intern, you will get exposure to various aspects of our organization and work closely with industry professionals, enabling you to develop valuable skills in the healthcare and insurance sector.

In addition to helping your assigned department meet its goals, you will collaborate with the other interns towards a common goal of completing a Capstone Project to present to HAP leadership and employees and the end of the summer. It will also provide the opportunity to attend fun networking events, make new connections, and enhance your presentation skills.

PROGRAM DUTIES/RESPONSIBILITIES:



  • Conduct comprehensive research on industry trends, healthcare policies, and emerging technologies. Analyze data and prepare reports to support strategic decision-making processes.
  • Collaborate with cross-functional teams to assist in the planning, development, and implementation of projects. Contribute innovative ideas and support the execution of initiatives aimed at improving operational efficiency and customer experience.
  • Assist in the collection, organization, and analysis of healthcare-related data. Ensure data accuracy and integrity, utilizing appropriate software tools and methodologies.
  • Provide exceptional customer service by addressing inquiries, resolving issues, and assisting with customer support activities. Maintain a professional and courteous demeanor while interacting with internal and external stakeholders.
  • Identify opportunities for process optimization and propose innovative solutions to streamline workflows and enhance productivity. Assist in the implementation of approved process improvement initiatives.
  • Create and maintain accurate documentation, including policies, procedures, and project-related materials. Generate regular reports, dashboards, and presentations to effectively communicate project progress and outcomes.
  • Collaborate effectively with colleagues across departments to support a positive and inclusive work environment. Contribute actively to team meetings, brainstorming sessions, and knowledge-sharing initiatives.


Department Duties/Responsibilities:



  • Execute marketing tactics.
  • Produce content for HAP digital projects, intranet and social media channels.
  • Attend community events.
  • Participate in HAP-sponsored volunteer opportunities.
  • Develop and distribute surveys and analyze data.
  • Log sponsorship turn downs.
  • Log volunteer hours.
  • Fill premium orders and track inventory.


PROGRAM EDUCATION/EXPERIENCE REQUIRED:



  • Currently enrolled in, or a recent graduate of, an accredited 4-year undergraduate or graduate program in a relevant field.
  • Excellent research, analytical, and critical thinking skills.
  • Proficient in using Microsoft Office Suite (Word, Excel, PowerPoint) and data analysis tools.
  • Exceptional verbal and written communication skills.
  • Ability to manage multiple tasks simultaneously, prioritize workload, and meet deadlines.
  • Demonstrated adaptability, initiative, and a desire to learn and grow.
  • Knowledge or interest in healthcare, health insurance, or managed care is a plus.


Department Education/Experience Preferences:



  • This opportunity is best suited for a student in business, sales, marketing, communications, or related field of study.
  • Experience with event coordination.
  • Comfort level representing HAP in a professional manner in person at community and business events.
  • Sales demeanor desired to promote various HAP products and assist with nurturing strategic relationships.

Additional Information


  • Organization: HAP (Health Alliance Plan)
  • Department: Account Solutions
  • Henry Ford Health Location: HAP (Health Alliance Plan)
  • Shift: Day Job
  • Union Code: Not Applicable

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