Media Manager

Description

TITLE: Media Manager

REPORTING TO: Media Director, US

LOCATION: Chicago, IL

Lactalis Heritage Dairy is currently seeking candidates to join our team in Chicago, IL.

Lactalis Group, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to providing healthy and delicious dairy products that bring people together every day. At Lactalis, our core values of AMBITION, ENGAGEMENT, and SIMPLICITY are at the heart of everything we do.

If you're looking for a unique experience with a company that offers strong brands, professional expertise, and a dynamic work environment that champions entrepreneurial spirit, hands-on responsibility, and real opportunity for career development, we want to hear from you!

Lactalis Heritage Dairy: inviting you to share with us your STORY, your PASSION, and your EXPERTISE.

From your PASSION to ours

The post reporting to the LAN (Lactalis North America) Media Director, based in Chicago, will contribute to the development of our Media policy in the North America zone and to our efficient media investments. In this, you ensure compliance with the group's purchasing process and the consistency of reporting by both the marketing teams and the media agency in the zone.

From your EXPERTISE to ours

Key responsibilities for this position include:

• Participate in the acceleration of digital in the Group by identifying best practices within your scope
• Assist Media Director and division marketing teams in data analysis advising on optimizations and gathering insights
• Report regularly to the global media team
• Ensure that campaigns are implemented in accordance with the media and buying objectives of the campaign, in alignment with the Group's media process
• Ensure measurement is applied to all media campaigns in accordance with global media team process
• Manage MILK system with guidance from media director and marketing teams. Ensuring agency partner inputs correlate to approved plan and budgets
• Develop strong understanding of marketing team communication strategies, brand position, and business needs to advise media agency as needed
• Partner with media director. Marketing, and omni teams to evolve media plans to match consumer demand, with key growth in commerce, digital video, programmatic, and social
• Manage agency relationship and servicing with guidance from media director. Working to ensure Lactalis needs are met within the framework of the relationship and expectations of key stakeholders.
• Operate as a business partner for internal divisions, guiding teams through successful media plans and executions

Requirements

From your STORY to ours

Qualified applicants will contribute the following:

• Bachelor's degree preferably with advertising, marketing, communications emphasis
• 6+ years' work experience in media agency, corporate media/marketing, or combination
• Working knowledge of FMCG category
• Working knowledge of media planning and buying primarily in digital landscape
• Experience leading media strategy development with $10MM budget or more
• Retail Media Network experience primarily with Walmart, Amazon, and Instacart
• Experience with The Trade Desk, Epsilon, or other DSPs

Lactalis Heritage Dairy is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.