VP Advertising - Lubbock, TX

COMPANY PROFILE:

AgTexas Farm Credit Services serves and supports approximately 2,600 member/borrowers in areas of lending, insurance sales, appraisal, and/or leasing. Eleven office locations can be found throughout the Association's 43-county trade territory, and the association has an average volume of approximately $2.7 billion. The lending portfolio consists of cotton, livestock, dairy, feed grains, real estate, and ag-related business loans. Additionally, the association territory provides diversity in production and mortgage loans as well as commodities financed. Without strong financial backing farmers and ranchers will not survive, and people will not have food to eat or clothes to wear. AgTexas provides reliable credit and crop insurance to our member-owners, so they can feed and clothe the world.

POSITION:

The VP of Advertising position is located in Lubbock, TX with a salary that is negotiable, depending upon experience. This position is responsible for developing and executing strategic advertising initiatives that enhance brand awareness, customer engagement, and Association growth within the agricultural lending industry.

*AgTexas, at its sole discretion, may offer this position with a different title based upon the qualifications of the candidate.

MINIMUM EDUCATION AND EXPERIENCE:

Bachelor's degree in marketing, advertising, business, or a related field, or equivalent experience and ten (10) or more years of experience in advertising, marketing, or media strategy, preferably in agriculture, financial services, or rural industries. Strong understanding of digital marketing, traditional media, and rural-focused advertising strategies. This position requires considerable latitude for decision making.

KEY RESPONSIBILITES:

Strategic Advertising & Campaign Development

• Develop and execute advertising strategies to promote the company's agricultural lending products and services.
• Plan and oversee multi-channel advertising campaigns, including digital, print, radio, television, and sponsorships at agricultural events.
• Collaborate with internal stakeholders to align advertising efforts with business objectives and customer needs.
• Ensure brand consistency and message alignment across all advertising platforms.

Media Planning & Budget Management

• Identify and secure media placements that effectively reach target audiences in rural and agricultural communities.
• Manage advertising budgets, ensuring efficient allocation of resources for maximum impact.
• Partner with external agencies, media outlets, and industry organizations to negotiate advertising placements and optimize campaign performance.

Campaign Performance & Analytics

• Analyze advertising performance metrics and adjust strategies based on data insights.
• Utilize A/B testing, audience segmentation, and digital analytics to refine ad targeting and improve engagement.
• Provide regular reports on advertising effectiveness and ROI to executive leadership.

Industry Engagement & Brand Positioning

• Develop partnerships with agricultural media, trade organizations, and influencers to expand brand reach.
• Identify sponsorship and advertising opportunities at key industry events and local community initiatives.
• Stay informed about trends in advertising, digital marketing, and the agriculture finance sector to enhance campaign effectiveness.

WORKING RELATIONSHIPS:

Frequent interaction with customers, association departmental staff and management. Occasional interaction with Farm Credit Bank of Texas staff. Occasional interaction with area professionals including real estate agents, commercial bankers, and others who deal with the association in the normal course of business.

EOE/AA/M/F/D/V

AgTexas FCS is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, national origin, protected veteran status, sexual orientation, gender identity or genetic information.

Persons with disabilities who require an accommodation to complete the application process should call our Lubbock office at (806) 745-4575 and ask to speak to one of our HR representatives to request accommodation in the application process.