Marketing Specialist Senior

Briggs & Stratton, LLC.

Apr 05, 2025
Position Description As a Senior Marketing Specialist your role will be to develop and implement complex and highly visible marketing projects across multiple business functions with responsibilities that include content development for social media, email and website to improve brand engagement, preference and sell-through. Develops marketing collateral and communications to support products and channels and shares with cross-functional teams. You will do this by: Partnering directly with Marketing management to create campaigns and programs that support business objectives and revenue targets Writing, editing, and proofing copy for marketing communications such as product packaging, printed collateral, merchandising, digital content, advertising, customer presentations and press releases Working with internal resources and external agencies to create marketing collateral, including social media content, email, newsletters, blog content, brochures and videos Developing, monitoring and communicating project timelines and roadblocks Working with training and channel marketing partners to develop collateral and communications to support channel needs Tracking and reporting of marketing activities, including campaign effectiveness, social media performance and website analytics Planning and helping to execute trade shows and events Providing guidance and overseeing work of colleagues with less experience Performing other duties as assigned You are the type of person who is/has: Strong understanding of business-to-business and business-to-consumer marketing practices, digital marketing and customer online experience, durable goods and retail sales channels Highly organized with ability to handle multiple projects independently; ability to take the lead and drive successful completion of projects Ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment Highly collaborative and team-oriented Strong initiative for efficiency and problem solving Ability to provide guidance to other team members Fluent in English and primary language used in area of responsibility and/or location Education Bachelor's Degree in Marketing or related field, or equivalent education and experience Experience Requirements Minimum of five years of experience in Marketing or related field Physical & Environmental Requirements Domestic and/or international travel as required up to 15% Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world's largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton, Vanguard, Ferris, Simplicity, Billy Goat, Allmand, SimpliPhi, Branco and Victa brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents. Briggs & Stratton is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.