Manager, Market Research and Insights

Manager, Market Research and Insights

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Manager, Market Research and Insights supporting the Vision Care OTC Marketing team, you will be trusted to work on gathering, analyzing, and interpreting marketplace trends and customer data as input to marketing and product development strategies/plans for individual consumers, business customers, and/or retail channels at Fort Worth, TX office.

In this role, a typical day will include:

• Monitoring market conditions, trends, competitors, etc. to project business sector/consumer demand and inform product launch timing Researching competitor behavior including marketing strategies, pricing, sales and methods of operation
• Identifying purchasing behaviors, price/discount sensitivity, brand loyalty, etc. across customer segments and sales channels
• Simulating the impact of proposed marketing campaigns and measuring results against targets
• Analyze multiple data sources (sales data, brand trackers, etc.) in support of OTC initiatives
• Partner with IT, Commercial Ops, Data Science to build, maintain and report key insights from OTC data lake
• Become expert-level user of POS data supplier's portal, eventually becoming a Subject Matter Expert (SME) and trainer of other marketers on how to become proficient in the portal
• Collaborate with cross functional teams to align on and communicate KPI's
• Identify ways to improve process, discover issues and deliver better value to the customer
• Support monthly forecasting activity (B3) for various businesses
• Build monthly review decks to help leadership understand market trends and latest outlook
• Track monthly actuals versus established targets
• Maintain and optimize reporting on existing marketing initiatives
• Support primary research initiatives and analysis of annual Brand Health trackers and Marketing Mix Model across OTC brands
• Develop deep dive analytics capabilities for Consumer Panel surveys and other research initiatives

WHAT YOU'LL BRING TO ALCON:

• Bachelor's Degree or Equivalent years of directly related experience (or high school +13 yrs., Assoc.+9 yrs.; M.S.+2 yrs.; PhD+0 yrs.)
• The ability to fluently read, write, understand, and communicate in English
• 5 Years of Relevant Experience

PREFERRED EXPERIENCE:

• Preferred experience with Tableau (or other dashboarding tool)
• Preferred Experience with secondary data sources (Circana, Profitero, Luminate, 8451, etc.) including market consumption, consumer panel and e-Commerce; ability to pull and interpret data
• Experience with Marketing Mix Models and POS (Circana/IRI, Nielsen) data is a plus

HOW YOU CAN THRIVE AT ALCON:

• See your career like never before with focused growth and development opportunities
• Join Alcon's mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career!
• Alcon provides robust benefits package including health, life, retirement, flexible time off for exempt associates, PTO for hourly associates, and much more!

Alcon Careers

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Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.