CRO Office Designer / Creative Messaging Lead

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About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

We're looking for a Creative Lead Designer for the CRO Office - someone with excellent design expertise, impressive conceptual abilities, and speedy production skills to deliver the best-in-class presentations and visual storytelling resources for our Chief Revenue Officer in a variety of contexts, including our marquee customer-facing events - Dreamforce, TDX - etc, Board Presentations, major internal events like Company Kickoff and All Sales Calls, and other first and third party events. You'll work with our CRO, Sales Leadership team, and other top executives in developing impactful slides, visuals, and more that define industry-shaping moments, such as the launch of Agentforce. Accordingly, the ideal candidate will be a creative with a clear aesthetic vision, with storytelling and messaging expertise in an enterprise software business context. We are looking for a dynamic individual who can independently handle and manage the creative needs of our Global Sales business. You have the ability to both take a strategic view to guide your team and manage day-to-day workflows and resources effectively. You possess a keen eye for both design and copy, with a strong digital background and exceptional conceptual skills. As the Creative Lead, you will develop a vision and ensure its alignment with the broader Salesforce design system.

A big focus, especially for this role, is to design our world-class keynote presentations that bring together our unique brand, breakthrough products, and immersive storytelling. You'll be delivering on and scaling our keynote presentations - 60-90 minute shows for thousands of in-room attendees and many more online viewers. You'll be responsible for the conceptualization, templatization, and execution of keynote slides - where the need for attention to detail and quality are always at the forefront.

You need to be able to whiteboard ideas, brainstorm innovations, and be comfortable working with higher management, be an expert in time management, be comfortable dealing with ambiguity, and be experienced in building constructive and effective relationships. Salesforce thrives on embracing change and you should too.

You'll be a member of our CRO Office and part of the Global Sales team, while also closely connected functionally to the Corporate Messaging team, which plays a critical and hands-on role in defining the narrative of Salesforce and our portfolio of products.

Main Responsibilities

• Messaging & Visual Storytelling - interpret executive asks and key messages and align with corporate messaging and brand standards to build visual slides and other collateral (images, diagrams, videos) for CRO and Global Sales Org needs

• Slide Design - create executive ready slides for executive presentations for both internal and external audiences - both improving existing designs to enhance the strength of the message or from scratch based on the articulated or written needs of the CRO + CRO Office and partners. Example forums would include: Company Keynotes, Board Presentations, Townhalls and Functional Meetings, Customer and Partner Events (both first party like CRO Experience and third party), Dreamforce, World Tours, etc.

• Branding - develop visual branding and collateral for the CRO and Global Sales org

• Vendor Management - Advise on requirements and evaluate output of external agencies and vendors for CRO Projects as needed

• As capacity permits, support the COO of Global Sales and the OU Leaders in their presentation needs

Your Impact

• Lead visual storytelling and design strategy for presentations that drive our global events by partnering with world-class designers, messengers, and agency partners.

• Deliver innovative designs that align with the brand and ensure we deliver outstanding presentations for our executive speakers and event audiences.

• Demonstrate experience and ability to lead multiple projects and ambitious deadlines in a fast-paced environment.

• Work with external vendors/freelancers to provide clear art direction and timely/effective feedback to improve creative processes as needed.

• Prioritize work and resources across engagements based on short and long-term needs.

• Ability to travel up to 30% of the year. (Domestic and International)

Qualifications

• 5+ years of experience in advertising, creative design, or product marketing, whether agency or in-house/client-side, with a strong grasp of integrated marketing and advertising campaigns, including digital.

• 5+ years of experience leading a creative team.

• A compelling portfolio showcasing original, conceptual, and results-driven work.

• Ability to establish relationships and influence at the C-Suite level both externally and internally

• An understanding of enterprise technology including digital applications, SaaS and Cloud - especially the breath of the Salesforce platform and what it can unlock for our customers

• Proactive, self-sufficient and professional, with strong organizational, time management and communication skills

• Proven track record as design lead and chipping in as it applies to experience strategies, design systems, products, services and customer experiences

• Proficient in relevant software packages, ie: Adobe Creative Suite, Figma, UX-related, Prototyping (InVision); G-Suite, especially Google Slides

• Experience creating presentations and experiential marketing for large events.

• A compelling portfolio of original work that's both conceptual and results-driven

• Experience expressing brand systems in new and exciting ways.

• Expert experience with Apple Keynote, Google Slides, and the Adobe Creative Suite - particularly Illustrator and Photoshop.

• Experience with Motion Graphics Design software (Apple Motion, Adobe After Effects) is a plus.

• Experience with Storyboarding a plus.

Key Success Factors

• Ability to thrive in ambiguity: The fast-paced, ever-changing nature of events and the evolving needs of executive presentations require the ability to adapt and make sound decisions with limited information.

• Excellent cross-functional communication: This role demands seamless collaboration with various teams (marketing, product, executive leadership, agencies) to ensure alignment and successful project delivery.

• Comfort working across time zones: Collaboration with global teams and the demands of international events necessitate flexibility and adaptability to different time zones.

• Executive presence: Confidently present design concepts and rationale to senior leadership, articulating the value and impact of creative solutions.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.