Senior Lifecycle Marketing Manager

Adobe Inc.
United States, California, San Francisco
Apr 08, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Adobe's Lifecycle Marketing team is passionate about delivering high-impact marketing programs to our users. Our goal is to drive growth in both acquisition and engagement efforts through innovative and scalable marketing programs. We are looking for a creative and analytical Senior Lifecycle Marketing Manager to lead lifecycle and email channel strategy and planning for Adobe Creative Cloud and Document Cloud flagship applications. In this highly visible role, you will be the full-funnel lifecycle marketing lead with our primary business unit partners. You will collaborate with Product Marketing, Go-to-Market and Integrated Marketing on broad cross-functional initiatives to ensure that we are delivering excellent user experiences and personalized journeys. What you'll Do Drive full-funnel strategy, planning, and prioritization for the creation of user journeys across acquisition, engagement and retention for your assigned product(s). Build positive relationships through close partnerships cross functional product and marketing teams to ensure alignment on strategy and measurable impact. Turn business goals and priorities into annual and quarterly lifecycle marketing plans. Drive ongoing performance measurement and optimization to increase the impact of lifecycle marketing initiatives and campaigns. Develop quarterly plans including reports that quantify impact, identify trends and optimization opportunities in partnership with email performance teams and cross functional partners. Drive new initiatives to increase conversion and engagement, with ongoing optimization through experimentation Harness technology for programmatic personalization at scale, using AI, APIs, machine-learning models, mobile insights and behavioral data to improve customer relevancy and revenue impact. What you need to succeed Strong email marketing experience focused on personalized user journeys, with the ability to quickly learn new technologies, products, or systems Strong analytical skills -ability to interpret data, identify trends and advance initiatives to optimize performance Ability to thrive in a fast-paced environment while prioritizing tasks and deadlines with minimal oversight Strong written and verbal communication and problem-solving skills with a meticulous approach to detail Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency Experience Extensive experience in email (or other relevant performance marketing channels) with an emphasis on personalization and experimentation Tech or SaaS experience preferred, ideally in a multi-funnel or multi-vertical business model. 7+ years proven experience, with BA/BS; MBA a plus Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least 12:01 AM Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $110,800 -- $209,500 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.