Partner Marketing Campaign Specialist, Asia Pacific & Japan

Cloudflare, Inc.
United States, California, San Francisco
101 Townsend Street (Show on map)
Apr 10, 2025
About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company. We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! Available Location: Kuala Lumpur, Malaysia About the Role Cloudflare is redefining how enterprise IT works, establishing its own category, growing a billion dollar business +40% annually and our regional marketing teams are at the forefront of this growth. Our Asia Pacific Marketing team is hiring and we're looking for growth-obsessed problem solvers, data-informed decision makers, fearless innovators and relentless builders. We're on a mission to Help Build a Better Internet, and demonstrate the massive benefits that has for customers and partners alike. Our connectivity cloud brings together cybersecurity, networking, application and developer platforms, we're a leading provider of AI services and IT services to AI market makers, to deliver greater outcomes for customers in all industries and segments. Right now we're looking for an experienced, enthusiastic & highly motivated Partner Marketing Specialist to support Cloudflare's partner strategy and execution across Asia Pacific, Japan, and China. You will be laser focused on growing partner revenue, building a partner community and integrating partner marketing into the overall regional strategic growth initiatives. You have a passion for working with a diverse set of partner stakeholders, are obsessed with data as a basis for planning and optimizing; you are detail oriented, very familiar with the cybersecurity marketplace and you like to Get Stuff Done. Here's what you will do: Support Partner Marketing Execution: Assist in implementing the APJC Channel Marketing Strategy to drive partner-sourced pipeline, partner engagement, and revenue growth. MDF Coordination: Support the regional management of the Market Development Funds (MDF) program, including partner submissions, tracking, reporting, and reviewing ROI. Marketing Content Localisation: Work with global marketing teams to adapt marketing campaigns and assets for channel partners, including co-branding, co-selling, and campaign assets. Campaign Execution & Event Support: Assist in the execution of partner marketing campaigns and events, including digital initiatives, in-person activations, and sponsorships. Performance Tracking & Reporting: Monitor the effectiveness of marketing programs, support SFDC campaign tracking, and contribute to post-event and campaign performance analysis. Incentive Program Support: Assist in the development and rollout of local channel incentive programs to drive partner engagement and pipeline growth. Distributor & Tier 2 Partner Marketing: Support marketing initiatives with distributors and Tier 2 partners, helping drive demand generation, enablement, and pipeline growth through scalable marketing programs. Partner Relationship Management: Maintain strong relationships with key distributors and partners, supporting their marketing initiatives and ensuring alignment with Cloudflare's strategy. Partner Communications: Help manage partner newsletters, webinars, and case studies to keep partners informed and engaged. Stakeholder Collaboration: Work closely with internal teams, including Partner Sales, Channel Account Managers, and Global Marketing, to align on partner marketing initiatives. Desirable skills, knowledge and qualifications 3-5 years of experience in B2B partner marketing, alliances, or channel marketing, preferably within the enterprise technology or cybersecurity industry. Proven Results: Demonstrated track record of executing partner-led demand generation programs that drive measurable business impact. Education: Bachelor's degree in Marketing, Business, or a related field. Technical Proficiency: Strong working knowledge of CRM and marketing automation platforms. Communication Mastery: Exceptional verbal and written communication skills, with the ability to engage, persuade, and present effectively to senior-level audiences. Project Leadership: Strong organizational and project management skills, with a proven ability to manage multiple complex projects simultaneously. Team Collaboration: Ability to work effectively in a cross-functional team, building strong relationships with stakeholders across different regions and functions. Audience Insight: A deep understanding of the cybersecurity market and the challenges faced by decision-makers in enterprise companies across the APJC region. Language Skills: Fluency in English is required. Additional language skills relevant to the Asia Pacific region are desirable. Analytical and Creative Thinking: Ability to think analytically and creatively to develop and execute effective marketing campaigns What Makes Cloudflare Special? We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost. Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states. 1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers. Sound like something you'd like to be a part of? We'd love to hear from you! This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license. Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.