Product Marketing Manager

Zurn Elkay
life insurance, paid holidays, 401(k)
United States, Wisconsin, Milwaukee
511 West Freshwater Way (Show on map)
Apr 11, 2025
Product Marketing Manager The Company Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow. Named by Newsweek as One of America's Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today's leading international suppliers of plumbing and water delivery solutions. Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you'll visit our website and learn more about Zurn Elkay at zurnelkay.com. If you're ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family! The Product Marketing Manager II owns the upstream portion of a product's journey to market by leading the positioning of the product and the development of the growth plan through new product development for the Sinks product category. Reporting to the Senior Director, Product Marketing, this position collaborates with cross-functional teams to create effective marketing campaigns and develop product positioning strategies. Develop brand roadmap for the specific product category/ business unit, including brand positioning, value proposition, naming strategy, sub-brand, and tier strategy. Own marketing growth plan for the specific product category/ business unit and corresponding product categories with insights from product management, channel marketing and sales. Accountable for new product development launch plan. Responsible for brand trademark process with business unit. Incorporate competitive positioning into overall strategy, including benchmarks, fighter sheets, new product launch awareness, and market trends. Define key customer persona profiles, including messaging and key performance indicators, with input from channel, vertical and digital marketing. Set product strategy for Creative team and provide direction on product focus. QUALIFICATIONS Bachelor's degree in marketing, business or related field required; MBA preferred. 8+ years of experience in product, channel or brand marketing, ideally with a focus on product marketing with experience driving go-to-market launches Strong analytical skills with the ability to interpret data and market trends Experience working in a cross functional environment with engineering, operations, marketing and sales Demonstrated success in leading cross-functional teams in the development launch of new products and other business initiatives a must. Strong business acumen with a strategic mindset and ability to influence cross-functionally and upwards, as well as challenge the status-quo Self-reliant and results oriented; Works independently with minimal direction, driven, high sense of urgency, takes initiative, gets the job done. Deadline oriented. Exceptional interpersonal and presentation skills essential to interact effectively with all organization levels Ability to be a team player. Projects and programs require substantial cross-functional work within the Company. Absorbs information quickly; classical marketing analytic skills, i.e., consumer and market research, along with volume, price and profitability trend analyses, and program-effectiveness evaluations Must be an intent listener and a persuasive communicator. Written communications include recommendation briefs, marketing and capital spending requests, consumer collateral and sales training and presentation tools. Verbal communications include one-on-one and small group discussions, sales meetings, and customer presentations. Strong prioritization, organization, and project management skills Flexibility: Ability to pivot quickly based on dynamic market changes. Ability to work with changing priorities. Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams), Constant Contact, Canva and Adobe Travel up to 25% Total Rewards and Benefits Competitive Salary Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance Matching 401(k) Contribution Health Savings Account Up to 3 Weeks Vacation 12 Paid Holidays Annual Bonus Eligibility Educational Reimbursement Matching Gift Program THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions. Total Rewards and Benefits Competitive Salary Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance Matching 401(k) Contribution Health Savings Account Up to 3 Weeks Vacation 12 Paid Holidays Annual Bonus Eligibility Educational Reimbursement Matching Gift Program THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions. Equal Opportunity Employer - Minority/Female/Disability/Veteran