Director, Business Development - Retail Advertiser

The Trade Desk
$99,800-$182,900 USD
life insurance, parental leave, paid holidays, sick time, tuition reimbursement, 401(k), retirement plan
United States, New York, New York
Apr 11, 2025
Who we are looking for: You are an entrepreneur at heart and are intrigued by the opportunity to directly influence the entire landscape of programmatic advertising. Working with this client segment brings you 'behind the curtain' and into C-level conversations that shape major partnerships across the industry. You're equally comfortable selling concepts to client-side and internal executives, get excited about new product offerings, and are a masterful relationship builder. What you'll be doing: Take North America/Global assigned account responsibility for representing The Trade Desk's growing retail category, including ownership of The Trade Desk's most strategic partnerships with retailers and liaising with C-Level stakeholders at both the retail brand marketing organizations and retail media lines of business. Drive revenue growth on The Trade Desk platform aligned to the unique business objectives of the retailers' brand marketing, e-commerce and other marketing functions. Architect and oversee the execution of 1-3+ year account plans incorporating all areas of current and prospective investment from retail clients, in addition to the development of large Joint Business Plans. Serve as a key evangelist of the value of programmatic advertising with The Trade Desk in contrast to direct publisher buys and investments in non-transparent platforms. With respect to retail media offerings, consult on the development of GTM strategies for retail media product offerings built on top of TTD's platform. Develop a deep technical understanding of The Trade Desk platform, competitive positioning and an informed view of the value chain within programmatic advertising. Facilitate communication internally and externally related to enterprise-level partnerships with retailers (demands, strategies, roadmaps, operational requirements, etc.). Partner and excel at cross-functional work with The Trade Desk's client services, product/engineering and other supporting teams to guide product roadmap prioritization and successful customer integrations. Who you are: 8+ years' experience creating and building differentiated relationships with top retailers. A wealth of experience in a platform-oriented business development or solution selling role, ideally within the AdTech orMarTechindustries. 10+ years of experience in business development, sales, or partnerships role, at a programmatic agency, retailer client-side investment team, retail media network, or DSP required. Deep understanding of retailer business objectives and their corresponding approaches to measurement including MMM models and MTA solutions. Brand and or shopper marketing experience at a consumer packaged goods company a plus. Excel in collaboration across internal teams and stakeholders with proven results. Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership. Navigating ambiguity and longstanding business challenges to reshape media practices Driving Joint Business Partnerships. Working on complex partnerships that require alignment of internal and external GTM, product, engineering, legal, finance and leadership teams to achieve revenue goals. A proven track record of: Annual/Quarterly revenue growth across various industries and clients. Driving Brand investment and growth strategies to help large advertisers steal share of Wallet. Exceeding revenue targets consistently across multiple quarters. C-Suite engagement: Standing and delivering a C-Level strategy & narrative to drive long term business growth. Challenging the status quo of Media/Data strategies to drive long term partnerships. Going beyond the CMO to engage C-Level stakeholders in Data & Analytics and beyond. Owning execution of C-Level vision across client stakeholders. The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. NY, CO, CA, and WA residents only: In accordance with NY, CO, CA, and WA law, the range provided is The Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as sales-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk's Employee Stock Purchase Plan. The Trade Desk also offers a competitive benefits package. Click here to learn more. Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $99,800 — $182,900 USD As an Equal Opportunity Employer, The Trade Desk is committed to making our job application process accessible to everyone and toproviding reasonable accommodations for applicants with disabilities. If you have a disability or medical condition and requirean accommodation for any part of the application or hiring process,please contact us ataccommodations@thetradedesk.com You can also contact us using the same email address if you have a disability and need assistance to access our Company website. When contacting us, please provide your contact information and specify the nature of your accessibility issue.