Director of Cybersecurity Product Marketing (Westford, MA)

Director of Cybersecurity Product Marketing

At NETSCOUT, we are an elite force of trailblazers, innovators, and problem solvers. We protect the connected world from cyberattacks and performance and availability disruptions through our unique visibility platform and solutions powered by pioneering deep packet inspection at scale technology.

We are Guardians of the Connected World. We are looking for exceptional talent to join our team.

About NETSCOUT

NETSCOUT has been helping the world's largest organizations solve their most complex digital challenges for more than 40 years.

NETSCOUT unlocks insight at unequaled scale, from every data packet to the broadest view of global internet traffic, so the world's essential organizations can solve problems faster, constantly transform their digital ecosystems, secure what matters - and stay unstoppable for a world that relies on them every second.

Position Overview:

We are seeking an experienced, strategic, and highly motivated Director of Cybersecurity Product Marketing to lead our go-to-market strategy, messaging, positioning, and sales enablement for our cybersecurity portfolio. This leader will play a pivotal role in shaping how our solutions (specifically our Network Detection and Response (NDR) solution) are perceived in the market, driving demand, and equipping our sales and partner teams for success.

You will collaborate cross-functionally with Product Management, Sales, Enablement, Demand Generation, and Executive Leadership to define differentiated value propositions and build compelling campaigns that drive awareness, pipeline, and revenue growth.

Key Responsibilities:

• Product Messaging & Positioning: Develop and maintain differentiated messaging frameworks for cybersecurity solutions that resonate with technical and executive buyers. A particular area of focus will be on our Network Detection and Response (NDR) solution.
• Go-to-Market Strategy: Drive GTM plans for product launches, competitive campaigns, and strategic initiatives; align with sales and demand gen teams on execution.
• Sales Enablement: Create and deliver impactful content, tools, and training for the sales organization, including battle cards, solution briefs, customer decks, and ROI calculators.
• Market Intelligence: Lead competitive analysis, market research, and customer insights to guide positioning, content strategy, and roadmap influence.
• Thought Leadership: Partner with subject matter experts and analysts to produce thought leadership content such as whitepapers, blogs, webinars, and conference materials.
• Campaign Collaboration: Work closely with demand generation to develop content strategies and campaigns that convert across the funnel.
• Analyst Relations Support: Collaborate with AR teams to improve vendor rankings and support messaging in key industry reports.

Qualifications:

• 8-12+ years in B2B product marketing, with at least 10 years in cybersecurity, including specific experience with network and cloud architectures, network security, Network Detection and Response (NDR), packet-based detection, or threat hunting tools, SIEM/XDR platforms.
• Strong understanding of key NDR concepts: network telemetry, full packet capture, DPI, metadata analytics, MITRE ATT&CK mapping, and security operations and investigation and hunting workflows.
• Proven success in leading GTM strategy and launching technical security products to enterprise buyers.
• Strong understanding of the cybersecurity landscape, buyer personas (CISOs, SOC analysts, architects), and competitive environment.
• Proven ability to align technical and business messaging to CISO, SOC, and architect personas.
• Excellent writing, communication, and storytelling skills with a strong portfolio of technical marketing assets.
• Experience with the cybersecurity analyst (e.g., IDC, Forrester, Gartner etc.)
• Ability to lead cross-functional teams, influence without authority, and operate in a fast-paced environment.

Preferred Certifications:

• CISSP or equivalent certification or knowledge is beneficial but not required.

Location: Onsite in Westford, MA

Working at NETSCOUT

At NETSCOUT, our vision is to create a workplace where every individual feels valued, respected, and empowered to contribute their unique perspectives. We strive to build a diverse workforce that reflects the communities we serve. We also know that life at NETSCOUT is not just about what you will contribute, but what we will give back to you. Besides the promise of interesting work in an exciting and ever-growing industry, NETSCOUT is committed to giving you opportunities to continue to learn and grow. Employees are eligible for a variety of professional development opportunities to help them advance their skills and career. We have heavily invested in our individual, management, and leadership training and development programs. We offer a compensation package that includes the following benefits:

• Generous vacation package
• Equity
• Matching 401k plan
• Tuition reimbursement
• Attractive medical and dental coverage options
• Domestic partner benefits
• Health and Dependent Care spending accounts and Health Savings Account options
• Life and Disability Benefits
• Volunteer Time Off, Matching Charitable Gifts

NetScout Systems, Inc. is an EEO/Affirmative Action Employer.