Sr. Manager, GTM Business Analyst

Are you a strategic problem solver with a passion for leveraging data to drive impactful Go-To-Market (GTM) strategies?

We are looking for a Senior Manager, Business Analysis to join our team and play an important role in crafting and implementing Cisco's GTM Strategy! You will provide actionable insights, operational reporting, and strategic recommendations to enable business leaders and cross-functional teams to successfully craft, implement, and optimize GTM programs.

As a trusted partner to Sales, Marketing, Product, Finance, and other teams, you will use your expertise in data and analytics to drive business success! Your ability to simplify complex data into clear business direction will be critical in this role.

• Define, track, and analyze key GTM metrics, such as sales performance, pipeline health, conversion rates, market penetration, and customer acquisition/retention metrics.
• Build executive-ready dashboards, reports, and insights to monitor GTM program performance and support strategic decision-making.
• Conduct in-depth analyses to uncover business trends, risks, and opportunities tied to GTM strategy and execution.
• Collaborate with Strategy, Sales Operations, Finance, and Product teams to align analytics with business objectives and priorities.
• Support key GTM initiatives like market segmentation, whitespace analysis, and territory optimization.
• Drive alignment on KPIs, success metrics, and analytical frameworks across cross-functional teams.
• Contribute to annual and quarterly GTM planning through data-driven recommendations and scenario modeling.
• Find opportunities for process optimization, efficiency improvements, and automation in business analysis workflows.

• 6-8+ years of experience in business analysis, sales strategy, or revenue operations, delivering measurable results in GTM initiatives.
• Expertise in GTM metrics and processes, with a proven track record of improving sales performance, pipeline health, customer acquisition, and retention in B2B and B2C environments.
• Advanced proficiency in Excel (e.g., pivot tables, macros), Tableau, Power BI, and Salesforce reporting; SQL experience is a plus.
• Demonstrated ability to translate complex data into actionable insights, drive strategic decisions, and communicate effectively with technical and non-technical audiences.

• Bachelor's degree in Business, Finance, Data Analytics, Economics, or a related field (or equivalent experience).
• Strong interpersonal, project management, and stakeholder leadership skills.
• Experience working with cross-functional stakeholders and aligning business analysis with strategic goals.
• Self-motivated with the ability to manage multiple priorities in a dynamic, fast-paced environment.

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Simply put - we power the future.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.