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Associate Marketing Manager - Collaborations & Inline Energy

New Balance Athletics, Inc.
medical insurance, life insurance, vision insurance, parental leave, short term disability, tuition reimbursement, 401(k)
United States, Massachusetts, Brighton
Jun 06, 2025

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

Associate Marketing Manager - Collaborations & Inline Energy will support the marketing vision and strategy for collaboration and energy. Working hand in hand with product team, core lifestyle team as well as legal & PR teams. Help to drive continued cultural relevance and excitement with our pinnacle lifestyle consumer across collaborations and inline energy.

MAJOR ACCOUNTABILITIES:

  • Support the execution and delivery of Global collaborations and Inline Energy vision and plan, in partnership with the Product and Merchandising teams.
  • Play a key role in shaping how new balance energy folds into the GTM process. Contribute to identifying and evaluating potential cultural opportunities with brand partners and moments that align with our brand values and audience.
  • Manage timelines, budgets, and internal / external communications for campaigns from concept to launch.
  • Collaborate cross-functionally with PR, social, legal, site & product teams to bring projects to life.
  • Develop compelling campaign recaps, presentations and state of the market reports as and when necessary.
  • Build strong relationships with external brand and creative partners becoming a key conduit between New Balance and our creative network.
  • Manage energy lifestyle seeding strategy across both collaborations and inline energy.

REQUIRMENTS FOR SUCCESS

  • Minimum 3 years of industry experience preferably in the fashion/energy space with a solid understanding of cultural trends with the ability to translate them into relevant brand opportunities.
  • Experience working in a fast paced, deadline driven environment with the ability to prioritize accordingly.
  • Experience working with external creative partners. Specifically in understanding and managing the nuances that come with working with highly creative partners and managing managing across Global and International marketing and product teams.
  • Excellent project management and organizational skills.
  • Strong communication skills with the ability to manage multiple touchpoints per project.
  • Travel required as needed


Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.

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