Marketing Strategist (ONSITE ONLY)

Job purpose for Marketing Strategist position:

The Marketing Strategist plays a key role in connecting data to action. This position independently analyzes marketing performance, identifies growth opportunities, and brings forward strategic insights that influence product campaigns, customer targeting, and business outcomes. This role requires a self-starter with strong analytical skills, curiosity about industry trends, manage multiple projects and a drive to turn insights into impact.

Duties and responsibilities for Marketing Strategist position:

• Builds and maintains dashboards and reports that connect marketing efforts to measurable outcomes, such as account openings, retention and campaign ROI.
• Analyzes internal data and customer segments to identify marketing opportunities and recommends targeting strategics for product growth and customer acquisition. Ability to explain data findings to non-technical teams.
• Develops business cases for new marketing initiative based on internal performance data, competitive insights, and market research.
• Monitors industry and competitor trends to proactively suggest programs or tactics aligns with WaterStone Bank growth goals.
• Collaborates with internal teams to ensure marketing strategies are informed by data and aligned with business objectives.
• Tracks and analyzes campaign performance (email, digital, and in-branch) and proves reporting and optimization recommendations.
• Manages customer survey tools and gathers feedback insights that support product and service improvements.
• Other duties as assigned.

Qualifications for Marketing Strategist Position:

Experience

Required

• 2+ years of experience in a marketing analytics, strategy, or related role
• Advanced knowledge of Excel

Preferred

• Experience in banking, financial services, or another regulated industry
• Familiarity with survey, email marketing and web analytics tools
• Knowledge of digital marketing metrics, customer segmentation, and campaign performance tracking
• Advanced knowledge of Excel skills, with experience in Power BI

Education

Required

• Bachelor's degree in Marketing, Business Analytics, or a related field or equivalent work experience.

Benefits for Full-Time Position:

• Outstanding Medical, Dental, and Vision Insurance
• 401(k) matching
• Employee Stock Ownership Plan
• Paid Time off
• Paid Holidays
• Flexible Spending Account
• And so much more!

Waterstone Bank is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.