AVP Channel Strategy & Promotions

Do you like to drive strategic growth through seamless consumer experiences?

At Safelite, we're redefining how customers engage with our brand across every touchpoint. As AVP of Channel Strategy & Promotions, you'll lead the transformation of our multi-channel b2c consumer experience-designing and executing strategies that elevate conversion, optimize profitability, and deliver a frictionless journey across digital, contact center, and field operations.

• Architect the Cash Experience: Lead the end-to-end strategy for Safelite's cash consumer journey, integrating insights across digital, contact center, and field channels to drive conversion and profitability.

• Promotional Strategy Leadership: Develop and refine discounting and promotional frameworks in partnership with marketing, product, sales, and analytics teams-ensuring alignment with business goals and customer needs.

• Cross-Functional Influence: Collaborate with CX, Digital, Marketing, and Operations leaders to deliver a unified and optimized consumer experience.

• Data-Driven Decision Making: Leverage analytics and storytelling to build compelling business cases, influence senior stakeholders, and guide strategic investments.

• Performance Management: Own channel performance reporting and promotional effectiveness, continuously evaluating impact on profitability and customer engagement.

• Team Leadership: Inspire and develop a high-performing team, fostering a culture of curiosity, accountability, and growth.

What you'll bring...

• 10 years of relevant experience: Proven ability to design and execute customer experience strategies that deliver financial results.

• Analytical Expertise: Strong modeling and analytical skills with proficiency in Excel, PowerPoint, and data visualization tools (Tableau or PowerBI preferred).

• Executive Presence: Outstanding communication and stakeholder engagement skills, with the ability to influence across all levels of the organization. Must be comfortable with 4 days a week in office (Columbus, OH - HQ)

• Retail & Promotions Experience: 4-6 years in retail, consumer experience, or promotional strategy, with a track record of driving measurable outcomes.

• Leadership Experience: 1-3 years of people leadership, with a passion for developing talent and building collaborative teams.

• Education: Bachelor's degree in Marketing, Business, or related field required; MBA preferred.

This job description in no way states or implies that these are the only duties to be performed by an employee occupying this position. Employees may be required to perform other related duties as assigned to ensure workload coverage. This job description does NOT constitute an employment agreement between the employer and employee and is subject to change by the employer as the organizational needs and requirements of the job change.

This position description is not all inclusive for every aspect of this role. Reasonable accommodations will be made for individuals covered by ADA, ADEA, FMLA and other laws and regulations in accordance with their requirements. Physical and mental demands are not, and should not be construed to be job qualification standards, but are illustrated to help the employer, employee and/or applicant identify tasks where reasonable accommodations may need to be made when an otherwise qualified person is unable to perform the job's essential duties because of an ADA disability.

Other qualifications may be required to ensure employment eligibility in accordance with local laws, regulations and with Safelite Group, Inc. policies and practices.

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This position description is not all inclusive for every aspect of this role. Reasonable accommodation will be made for individuals covered by ADA, ADEA, FMLA and other laws and regulations in accordance with their requirements. Physical and mental demands are not and should not be construed to be job qualification standards, but are illustrated to help the employer, employee and/or applicant identify tasks where reasonable accommodations may need to be made when an otherwise qualified person is unable to perform the job's essential duties because of an ADA disability. Other qualifications may be required to ensure employment eligibility in accordance with local laws and regulations and with Safelite Group, Inc. policies and practices.

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