Digital Marketing Specialist

Join the Schaedler Yesco Distribution Team!

Why You'll Love Schaedler Yesco Distribution:

At Schaedler Yesco Distribution, we've been illuminating the electrical industry since 1924! As a family- and employee-owned company, we take pride in providing innovative solutions and exceptional customer service. With 29 locations across Pennsylvania, Ohio, and New York, we provide comprehensive solutions in lighting, datacomm, automation, and industrial services.

What Sets Us Apart are our Core Values:

• Commitment to Integrity
• Teamwork
• Accountability
• Profitability

Where we work hard and go home happy!

Electrifying Benefits:

• Health Coverage: Choose from 2 PPO options for Medical, Dental, Vision, and RX-coverage kicks in just 60 days after the 1st of the month!
• 401K with company match.
• Flexible Spending Account (FSA) & Health Savings Account (HSA).
• Employee Stock Ownership Plan (ESOP): Become a stakeholder in our success!
• Quarterly bonuses.
• Company-paid disability and life insurance.
• Generous paid holidays and paid time off accruing.
• Opportunities for continuing education and professional development.

Summary/ Objective:

Optimize Schaedler Yesco Distribution's digital presence to increase engagement and generate leads. Plan, execute, and manage all digital marketing efforts, including website, SEO, SEM, email marketing, social media, and other digital tactics. Maintain consistent brand messaging across all channels and ensure all tools align with overall marketing strategy and business objectives. Analyze performance metrics (ROI, KPIs, opportunity development) to improve campaign effectiveness.

Essential Functions:

• Plan, develop, and maintain company website and subsites (excluding eCommerce management).
• Create, edit, and audit site content for accuracy, engagement, and SEO best practices.
• Monitor website performance, security, and mobile responsiveness.
• Track and analyze website traffic, user behavior, and other performance metrics.
• Create and manage social media content, monitor engagement, and implement strategies to grow followers and drive sales/leads.
• Develop and monitor digital campaign budgets.
• Stay updated on social media trends and apply relevant strategies.
• Develop and execute email marketing campaigns, write compelling copy, create targeted lists, and automate messages.
• Develop and manage location-based marketing (geofencing), SMS campaigns, and SYDtv content.
• Collaborate with marketing, other departments, and external partners to ensure alignment with brand and business objectives.

Competencies:

• Excellent interpersonal and collaboration skills.
• Strong creativity, imagination, and innovation.
• Proficiency in web design, SEO, and SEM strategies.
• Strong copywriting skills (informational and action-driven).
• Knowledge of social media platforms and best practices.
• Analytical ability to create metrics and reports.
• Strong project management and organizational skills.
• Proficiency with Microsoft Word, Excel, Outlook, and PowerPoint.
• Desired Skills:
  
  
  
  • Photo editing
  • Video development/editing
  • Adobe Creative Suite skills.
  
  
  
  

Supervisory Responsibility:

• This position is not a supervisory role and does not have any direct reports.

Work Environment:

This job operates in an office setting or hybrid environment with collaboration across departments and with external partners. This position requires extended computer use.

Mental Demands:

• Creativity and problem-solving to develop innovative marketing strategies.
• Attention to detail in content accuracy and branding.
• Analytical thinking to interpret data and improve performance.
• Ability to manage multiple projects simultaneously under deadlines.

Physical Demands:

While performing the duties of this job, the employee is required to have:

• Extended periods of computer use.
• Occasional light lifting of marketing materials or equipment.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel:

• Some overnight travel is required, and the employee can reasonably expect on average 5 overnights to meet the demands of the position. Should travel be required a valid driver's license with a clean driving record is required for this position. Must provide own transportation.

Clearances and Certifications:

• Background check is required.
• U.S. Citizenship or U.S. Permanent Resident status required.

Education and Experience:

• Bachelor's degree in Marketing, Digital Marketing, or related field.
• 3-5 years of experience in digital marketing or related role.
• Experience working with:
  
  
  
  • Website & Content Management System (CMS) - SYD currently uses Optimizely
  • Marketing Automation Platform - SYD currently uses Act-On
  • Customer Relationship Management (CRM) tools - SYD currently uses Web Presented CRM
  • Analytics tools - SYD currently uses Google Analytics 4 (GA4)
  
  
  
  

Other Duties:

*Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.