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Proposal Director, Public Sector & PBA Markets

Capital Rx
$135,000-$145,000
United States, Colorado, Denver
Sep 09, 2025

About Capital Rx

Capital Rx is a health technology company providing claim administration and technology solutions for carriers, health plans, TPAs, employer groups, and government entities. As a public benefit corporation, Capital Rx is executing its mission to materially reduce healthcare costs as a full-service PBM and through the deployment of Judi, the company's cloud-native enterprise health platform. Judi connects every aspect of the healthcare ecosystem in one efficient, scalable platform, servicing millions of members for Medicare, Medicaid, and commercial plans. Together with its clients, Capital Rx is reimagining the administration of benefits and rebuilding trust in healthcare.

Position Summary:

The Proposal Director, Public Sector & PBA Markets serves as both a strategic leader and hands-on contributor, responsible for developing proposals to secure new business in health plan and public sector market segments. This individual will oversee one direct report, with the anticipation that the team will grow over time. The Director collaborates cross-functionally to craft compelling, competitive value propositions that support Capital Rx's commercial and PBA sales efforts, driving both client acquisition and retention. This is a new position resulting from Capital Rx's growth in the market.

Position Responsibilities:



  • Develop processes, procedures, and content to support the demand for Capital Rx's services in the assigned market(s).
  • Manage and iterate upon existing collateral and reference guides (i.e.. RFP standard bidding terms) for the assigned markets.
  • Works collaboratively with the RFP Content Manager to develop and refine content, collateral, and templates for the assigned market(s).
  • Works collaboratively with Capital Rx's Senior Director, Underwriting, to refine processes related to the assigned market(s).
  • Collaborates with Director, Proposal Development, Commercial PBM Market to ensure adequate support for respective markets.
  • Supports Capital Rx's existing health plan book of business by providing proposal development support as requested, including facilitating kick off call meetings, triaging opportunities for non-standard requirements or questions, and working collaboratively with Capital Rx's Client Services team to support clients' business development goals.
  • Manages the health plan and public sector proposal queue while acting as an individual contributor on key/strategic RFPs.
  • Collaborate with marketing to maintain complete and current materials required to deliver competitive proposals.
  • Collaborate with Executive Leadership and other business functions (sales, government programs, clinical, Legal, and clients services) to design, refine, and maintain standard operating procedures.
  • Track proposal success metrics, analyze KPIs, and implement continuous improvement initiatives.
  • Working as an individual contributor:
  • Directs and executes RFP proposal development and submission for new business opportunities in the health plan and public sector market segments.
  • Coordinate with sales and manage project plans for all incoming and outstanding RFP opportunities.
  • Review RFP documents and requirements; manage allocation of internal resources to support complete response.
  • Coordinate with underwriting and other business functions to submit timely and complete RFP responses.
  • Customize proposals based on regulatory requirements, client demographics, utilization data, and benefit design preferences.
  • Provide training and mentorship to proposal development staff and cross-functional contributors on PBM-specific proposals.
  • Supports broader RFP team with writing strategic responses to targeted questions that require more tailored or customized writing.
  • Responsible for adherence to the Capital Rx Code of Conduct including reporting of noncompliance.



Required Qualifications:



  • Undergraduate bachelor's degree, with record of strong academic performance in English, Journalism, Marketing or Communications
  • 5+ years of experience leading State, County, and City (public sector) proposal development.
  • 5+ years of experience leading health plan proposal development.
  • 3+ years of experience of management experience.
  • Strategic writer the ability to think critically about client needs in order to derive rhetorically appropriate responses to non-standard questions.
  • High proficiency in Microsoft Word, Microsoft Excel, and Adobe products.
  • Attention to detail & commitment to delivering high quality work product.
  • Extremely flexible, highly organized, and able to shift priorities easily.
  • Ability to lead multiple complex projects simultaneously and balance a range of key internal and external stakeholders.
  • Track record of leading cross-functional initiatives, driving high performance, meeting deadlines, and executing on deliverables.
  • Knowledge of healthcare industry trends and best practices.
  • Ability to write in plain language.
  • Exceptional verbal communication skills, with the ability to speak to executive leadership and find solutions.
  • Passion for learning, including intricacies of pharmacy benefits products and services


Preferred Qualifications



  • Masters degree in English, Journalism, Marketing, Communications, or another related field.
  • Association of Proposal Management Professional and/or Project Management Professional certification.

Salary Range
$135,000 $145,000 USD

This position description is designed to be flexible, allowing management the opportunity to assign or reassign duties and responsibilities as needed to best meet organizational goals.

Capital Rx values a diverse workplace and celebrates the diversity that each employee brings to the table. We are proud to provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, medical condition, genetic information, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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