Commercial Marketing Specialist

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility -our people are energized problem solvers that take pride in how thework we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

Job Description

We're seeking a dynamic and strategic marketing professional to step into the role of Commercial Marketing Specialist (CMS) and help shape the future of our global marketing initiatives. As a CMS, you'll be at the forefront of developing and executing impactful marketing programs and campaigns, crafting compelling sales enablement and customer-facing content, and driving product awareness across international markets. In this role, you'll lead go-to-market strategies and promotional activities, project manage new product introductions (NPIs), collaborate closely with product management and business units, and assess and optimize marketing tactics for maximum impact. You'll also support operational processes and cross-functional teams to ensure seamless execution and efficiency across the portfolio

• Global Marketing Strategy & Planning
  • Develop and implement global marketing programs: Define goals, target markets, brand and product positioning for global regions.
  • Conduct market tactics and effectiveness research: Analyzing market trends, regional behavior, and competitive landscapes in each target market.
  • Adapt and localize marketing approaches: Tailoring brand messaging, campaigns, and product positioning to resonate with cultural nuances and local preferences in different regions/languages.
  • Set revenue and lead generation goals: Defining quantifiable targets for international markets to measure marketing effectiveness and drive pipeline growth from AQL-MQL-SQLs.
  • Positioning and execute strategies for conferences, trade shows and webinars, assuring and aligning with business and global marketing objectives.
  Campaign Management & Execution
  • Create and launch programs and promotions: Develops and executes marketing campaigns/programs across various channels, including digital, social media, and traditional methods.
  • Manage marketing materials and assets: Overseeing the creation and adaptation of collateral, advertisements, and other resources for regional use.
  • Collaborate with cross-functional teams: Working closely with product development, sales, sales enablement, Event, DDO, and regional marketing teams to ensure alignment and consistency in messaging and executions.
  • Leverage marketing technical stacks and processes to improve efficiencies within the department.
  Brand Management & Localization
  • Maintain brand consistency across international markets: Ensuring that the brand's identity, values, and messaging are unified while respecting regional differences.
  • Oversee localization efforts: Adapting marketing materials, coordinating translations, product features & benefits to align with regions for local languages, cultural norms, and consumer expectations.
  • Build a strong global brand image: Positioning the company as a global player, fostering brand recognition and trust with a diverse international audience.
  Analysis, Reporting & Optimization
  • Develop M&A portfolio go-to-market programs and commercial marketing integration strategies.
  • Collaborate with commercial integration leaders and portfolio marketing peers to develop M&A marketing playbooks, templates, and operational plans.
  • Bridges the gap between marketing strategy and business development, working to increase brand awareness, customer engagement, and ultimately, sales and revenue.

• Bachelor's Degree.
• Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

• Bachelor of Science degree in Engineering, Marketing, Communications, Journalism or a related field
• Ability to travel occasionally to support events or attend meetings
• Strong written and verbal communication skills
• Experience in administrative position and as a team leader.

• Health Insurance including Medical, Dental and Vision
• 401k
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
• To learn more about our benefits package, please visit at www.raquickfind.com.

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

This position is part of a job family. Experience will be the determining factor for position level and compensation.

#LI-Hybrid

#LI-DM1

We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.

Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.