Marketing Manager

Company Overview
Cone Denim, part of Elevate Textiles, is an iconic denim manufacturer based in Greensboro, NC. With 135 years of experience the brand is grounded in heritage, innovation and sustainability with global manufacturing and sales teams.

Position Overview
Cone Denim is looking for a Marketing Manager to support the growth of the brand. Cone Denim embodies heritage, innovation and sustainability with those three pillars guiding everything that we do.

The Marketing Manager for Cone Denim thrives in a fast-paced, creative environment. Teamwork, organization and flexibility are key. The ideal candidate is an accomplished Marketing Manager with creative talent and a bias for hands-on design and execution of marketing campaigns and programs. They are proactive and adapt to new and changing situations easily. They are skilled at strategically balancing and scheduling priorities and working with multiple stakeholders to accomplish goals. They are a strong problem solver that are not afraid to ask questions.

As a member of the Marketing team, you will work closely with the Product Design, Sales and Product Development teams. Day to day responsibilities include but are not limited to designing content, managing web updates and social media accounts, print ads, tradeshow graphics, press releases and other digital marketing collateral to support the sale of branded fabrics.

Responsibilities

• Campaign strategy + execution:
  
  
  
  • Lead end-to-end development and execution of well-coordinated, high-quality product launches of both new and existing products and deliver comprehensive performance reporting of campaign.
  • Effectively manage marketing projects to include both internal execution and coordination with outsourced partners.
  • Develop channel, segment and market specific strategies to enable more targeted marketing.
  • Work to strengthen Cone Denim's unique and compelling image, personality and voice to build relevance and equity among target consumer audiences, and maintain and improve the reputation of the company and its stakeholders.
  • Implement strategic high-ROI marketing programs, with both short- and long-term goals.
  
  
  
  
• Digital and Social Management:
  
  
  
  • Manage The Cone Collective housing Cone Denim Ambassadors, Student Sponsorships, brand partnerships and collaborations. This includes current and prospective suppliers, new and existing customers, and featured artisans.
  • Maintain Cone's best-in-class social, digital and web presence that drives consumer awareness, engagement, affinity and ultimately purchase
  • Balance, maintain and grow the B2B and B2C marketing focus of Cone Denim.
  
  
  
  
• Cross-Functional Work Flow:
  
  
  
  • Work cross-functionally with Business Unit Leaders, Product Design and Sales to ensure all marketing promotions are aligned with business objectives.
  • Must be nimble and agile to be able to pivot quickly in response to market needs.
  
  
  
  
• Deliver all marketing efforts with a high level of energy and quality.

Qualifications

• Proven experience implementing marketing and brand strategy and ability to plan effective promotions.
• Design talent to create and promotions aligned with each product and strategy of the brand to support revenue growth.
• Experience in copywriting components of marketing promotions and their impact on success.
• Knowledge of paid advertising (Industry Press, Meta Suite, LinkedIn and Google Adwords, etc.)
• Knowledge of social media and influencer marketing strategies and execution.
• Experience in marketing analytics and leveraging data to improve results and increase ROI.
• Minimum of 5 years documented success as a creative marketing professional and past experience successfully growing B2B brands.
• An entrepreneurial, agile and creative mindset.
• Passion for denim is encouraged but not required!
• Bachelors' degree in marketing, graphic design or other related field and/or equivalent experience.