Senior Marketing Manager - Global Strategy & Operations

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

As the Global Strategy & Operations Marketing Manager, you will be an important member of the Global Events Strategy & Operations Center of Excellence within Adobe's Enterprise (ENT) marketing organization. You will join this dynamic, fast paced, achievement-focused team at Adobe. Your work will support innovative digital experiences and outstanding in-person events that set Adobe apart, create measurable business value, and strengthen customer relationships. These efforts are part of a connected Enterprise Marketing Customer Journey. We move with the energy and innovation of a startup while benefiting from Adobe's resources and infrastructure, and we are looking for talent like you!

• Serve as the Communications Lead for the Global Enterprise Marketing org. Ensure outstanding customer-facing communications. Provide timely, actionable, and predictable internal and sales-facing communications related to the global event program.
• Develop communication packages with templates for internal event launch, runway, and recap emails, in partnership with regional strategy & operations leads.
• Align with the Demand Marketing team and our COE Tech Stack lead to build on-Brand, smart customer-facing communications by program type.
• Partner with the Global Measurement team on automation opportunities related to impact forecasting and post-event actuals, ensuring strategic insights are shared via internal communications.
• Coordinate an audit of global newsletters, internal and external, and surface improvement opportunities, influencing collaborators on recommended changes and seeing through agreed-upon updates.
• Directly support and maintain the Global No Regrets full-year Executive & Field Marketing events plan, including engaging with regional leads on plan updates.
• Lead a multi-faceted Global Workfront Improvement and Consolidation effort. The project delivers a single Global Front Door for issue processing, standard Project Templates, and a unified process applying Workfront Planning for SFDC campaign management and integration with a Global Event Calendar.
• Build a framework for Sharepoint event execution pages in close collaboration with segment and GEM-FC leads. Ensure team pages align with the larger framework and receive timely support and maintenance.
• Develop and manage updates to the Workfront intake process for the Event & Logistics COE. Offer support and share standard methods with Segment marketing partners.
• Monitor programs/projects from initiation through delivery, including close-loop reporting to track return on investment.
• Coordinate and adhere to program-related workflow to ensure timely completion of the product/program/project within constraints of quality, schedule, and anticipated outcomes.

• Coordinate all areas of your respective focus areas.
• Understand and evaluate critical paths and dependencies for delivering your focus areas relative to business constraints and encouraged outcomes.
• Facilitate discussions between project teams, product management, and internal clients.
• Establish key achievements and drive progress to accomplish these achievements in a timely manner. Understand and coordinate sequencing of projects to accomplish progress.
• Aggregate, coordinate, and synthesize program and project information to communicate with the extended team and management.
• Prepare and present achievement reviews to upper-level management with input from project teams.

• Ability to build rapport with internal collaborators, other program managers, product managers, marketing managers, engineers, and technologists with a variety of personalities and styles.
• Solid abilities in managing programs and projects.
• Demonstrated success in leading complex projects to completion, with skills in navigating challenging settings, collaborating with diverse teams, and clearly communicating priorities, delivery expectations, risks, and concerns to senior management.
• Proven ability to work in a matrix-style organizational structure to motivate and influence others.
• Flexible and able to adapt to changing priorities and requirements, including the ability to multi-task competing priorities and deadlines.
• Demonstrated experience with platforms including Splash, Attendease, JiffleNow, Rainfocus, Workfront, Marketo.

• 5+ years' experience in event or project management, preferably in a corporate environment, with a focus on demand generation.
• A Bachelor's Degree or equivalent experience is preferred.
• Experience working with data and reports from large and complex databases.
• Excellent time management and multi-tasking skills to meet strict deadlines.
• Successful track record at client service in a marketing or creative environment.
• Preferred but not required: Ad agency project management experience including print, direct marketing campaigns, online, promotions, TV, and radio.
• Strong understanding of the creative process as well as print/web production.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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