Marketing Manager (News)

Our client is dedicated to elevating trusted journalism and supporting the publishers who produce it. Their work helps millions of readers connect with high-quality reporting every day while enabling news organizations to thrive in the digital era. This team operates like a lean, high-impact startup within a large company-fast, collaborative, and deeply committed to building the future of news. Every team member is empowered to influence product direction, optimize performance, and take on meaningful responsibility in a dynamic environment full of opportunity. The News Marketing Manager will play a critical role in shaping the work that fuels our subscription strategy and marketing roadmap.

This role will partner closely with cross-functional teams to assess opportunities, guide planning, and help run the business. If you're proactive, curious, and excited to support the evolution of a global subscription product, this role offers the chance to contribute at the ground level of impactful, forward-looking work.

We're looking for a strategic and hands-on Marketing Manager to work across the full News and News+ global marketing landscape. This person will design and execute campaigns that attract, nurture, and convert new customers while also driving retention and engagement within our existing base.

Responsibilities:

• Assist News Marketing Lead with driving marketing activations and consumer-facing events with high attention to detail and accuracy.
• Own project timelines, cross-functional internal collaboration, approvals and task management to ensure seamless project executions.
• Develop a process of continuous improvement, analyzing campaign results and feeding new insights back into future plans.
• Collaborate with internal stakeholders across the ecosystem to execute cross-merchandising opportunities.
• Support News Marketing Lead with post-campaign debriefs and wrap-up documents to capture insights and optimize future activations.
• Apply a performance marketing lens when collaborating with multiple cross-functional teams to bring together all aspects of the user's lifecycle.

Minimum Qualifications

• Bachelor's Degree
• 8+ years of experience in marketing.
• Demonstrated ability to operate with curiosity, attention to detail, and a drive to improve processes.
• Highly refined written and verbal communication skills.
• Exceptional organizational skills and the ability to manage multiple projects simultaneously
• Demonstrated ability to design A/B tests, analyze campaign performance and deliver actionable recommendations
• Proven success driving acquisition, retention, and expansion through digital-first campaigns.
• Strong analytical skills with the ability to forecast and tie marketing activities to revenue outcomes.
• Solid understanding of audience segmentation, data workflows and marketing automation.
• Experience collaborating closely with creative teams, Product Marketing, and/or Engineering to achieve pipeline goals.

Preferred Qualifications

• Experience working in subscription-based, content-driven, or media businesses.
• Familiarity with digital content performance or subscription funnels.
• Passion for journalism, product development, and understanding how content and product work together to drive subscriber value.
• Experience with Slack, Keynote, Numbers, Airtable, and Quip.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.