Product Marketing Manager

Job Description:

Joining The American Red Cross is like nothing else - it's as much something you feel as something you do. You become a vital part of the world's largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better.

When you choose to be a force for good, you'll have mentors who empower your growth along a purposeful career path. You align your life's work with an ongoing mission that's bigger than all of us. As you care for others, you're cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

Where Your Career is a Force for Good!

What You Will Do:

• Develop and implement marketing strategies for all Biomedical Services product areas or lines of service-including core blood products, Laboratory Services and Therapeutic and Cellular Solutions. This includes positioning and messaging, support/tools, internal and external product presentations, and event strategy to support the retention of existing customers and the acquisition of new customers.
• Plan and execute launches of new products and updates to existing products, including price changes, and manage the cross-functional implementation of these plans.
• Study market intelligence to understand and document the buyer's process and drive changes to sales and marketing processes based on findings. Understand the needs of new customer segments, competitive landscape, pricing strategies and develop product marketing plans to extend the business into new markets. Track and report on effectiveness of marketing campaigns and analyze data and feedback around product performance and marketing efforts.
• Coordinate sales and related marketing plan execution activities across various internal departments to achieve product marketing objectives.
• Develop and execute ad hoc marketing initiatives and specialty requests including revenue generation plans and product launches, product marketing budget, and performance.
• Analyze data and feedback around product performance and marketing efforts through product marketing scorecard.
• Develop and execute internal tools and external collateral to enable Hospital Sales, Marketing, Pricing teams, and Medical Office to maximize their efforts. This includes a level of content development such as writing and presentation development for external audiences. Lead special process improvement, infrastructure, and/or operational initiatives as needed to strengthen product position and performance, and to achieve product and other organizational goals.

*This position is remote based and can sit anywhere nationwide.*

WHAT YOU NEED TO SUCCEED

The salary range for this position is $95,000.00 - $100,000.00/annually.

Note that American Red Cross salaries are aligned to the specific geographic location in which the work is primarily performed. Other factors that may be used to determine your actual salary may include your specific skills, how many years of experience you have and comparison to other employees already in this role.

BENEFITS FOR YOU:

As a mission-based organization, we believe our team needs great support to do great work. Our comprehensive package includes:

* Medical, Dental Vision plans

* Health Spending Accounts & Flexible Spending Accounts

* PTO: Starting at 15 days a year; based on type of job and tenure

* Holidays: 11 paid holidays comprised of six core holidays and five floating holidays

* 401K with up to 6% match

* Paid Family Leave

* Employee Assistance

* Disability and Insurance: Short + Long Term

* Service Awards and recognition

The American Red Cross is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, San Diego Fair Chance Ordinance, the California Fair Chance Act and any other applicable state and local laws.

AmeriCorps, the federal agency that brings people together through service, and its partners - the Peace Corps, AmeriCorps Alums, National Peace Corps Association, and the Service Year Alliance - launched Employers of National Service to connect national service alumni with opportunities in the workforce.American Red Cross is proud to be an EONS partner and share our employment opportunities with the network of organizations.

Interested in Volunteering? Visit redcross.org/volunteertoday to learn more, including our most-needed volunteer positions.

To view the EEOC Summary of Rights, click here: Summary of Rights