Senior Product and Solutions Marketing Manager, Platform

Most enterprises are stuck with fragmented or legacy identity technology stacks-multiple providers, custom integrations, and scattered policies that create disjointed experiences, increase fraud and compliance risk, and slow every new digital initiative.

As the Senior Product & Solutions Marketing Manager for Platform, you will champion Ping Identity's answer: a unified platform that lets organizations connect every user and system, control risk on their terms, and design secure, low-friction experiences across every app, channel, and AI-powered interaction.

You will own the overarching narrative and go-to-market strategy for the Ping Identity Platform and its core services-showing how consolidating onto a modern, unified platform replaces brittle, piecemeal approaches with a single foundation built for today's enterprise demands.

You will also serve as the product marketing owner for each core identity provider (IdP) capability, including single sign-on, multi-factor and passwordless authentication, directory services, user lifecycle management, relationship management, and access governance (access requests, reviews, and segregation of duties).

You will steward the platform's visual identity, capability taxonomy, and deployment model positioning, and serve as the go-to platform authority for the broader product marketing team. You will partner closely with a peer product marketer who owns our cross-platform solutions portfolio, and report to the Senior Director of Product & Solutions Marketing.

You Will:

• Differentiate our platform narrative: Track platform and technology architecture trends, competitive positioning, and buyer expectations; ensure our platform story is clear, compelling, and differentiated for architects, security leaders, and business stakeholders across customer-facing, workforce, partner, and AI-driven use cases.
  
  
• Run a platform-focused market-sensing engine: Monitor competitors, adjacent technologies, buyer trends, architecture patterns, and industry standards; convert signals into actionable insights, points of view, and executive-ready recommendations that inform platform positioning, capability priorities, and deployment guidance.
  
  
• Evolve the platform visual, taxonomy, and capability mapping: Steward the visual and conceptual representation of our platform; maintain the mapping between capability groups, individual capabilities, products, and the customer segments they serve; keep that framework usable for web, campaigns, and sales.
  
  
• Own platform-level web content and deployment model narratives: Drive the positioning and messaging for our platform across key digital properties and external assets, including how we describe deployment options (multi-tenant SaaS, dedicated-tenant SaaS, self-managed software) and their implications for total cost of ownership, performance, resilience, data residency, compliance, and migration paths.
  
  
• Maintain core platform capability messaging and content: Act as the product marketing owner for each core platform capability, maintaining capability-level and product-level positioning and content; ensure capability pages, data sheets, and related assets stay current, accurate, and consistent-including cases where multiple products deliver the same capability.
  
  
• Manage the product marketing launch framework and roadmap: Own and evolve our portfolio-wide product marketing launch framework and rolling 12-month launch roadmap; drive cross-functional visibility and leadership alignment on the right launch tier and timing for upcoming releases, ensuring a clear marketing owner is identified well in advance of each major launch.
  
  
• Drive platform launches and go-to-market plans: Directly own strategy and execution for smaller and mid-sized feature and release launches related to the platform and its core services, including plans, messaging, timelines, readiness, and cross-functional coordination through delivery. Larger launches will be assigned based on bandwidth and subject-matter alignment and may also sit with this role.
  
  
• Support the broader team with a platform perspective: Partner across product marketing, demand generation, product management, solutions engineering, partner teams, and enablement to ensure the platform narrative shows up consistently in campaigns, sales motions, field events, and digital properties.
  
  
• Measure and optimize platform impact: Define and leverage platform-level KPIs (e.g., platform-influenced pipeline, win rates in architecture-led deals, capability adoption, deployment model trends); partner across marketing, product, sales, and enablement on experiments and optimizations that drive measurable results.
  
  
• Contribute to cross-functional go-to-market initiatives: Maintain a well-rounded grasp of company strategy and the full portfolio so you can represent the business holistically-leading or contributing to cross-functional teams and company-level initiatives (executive presentations, strategic events, shared content and enablement programs) that require a unified story.

You Have:

• 7-10+ years in B2B product or solutions marketing (enterprise SaaS) with experience driving complex platform, architecture, or multi-product narratives and cross-functional programs.
  
  
• Proven ability to analyze markets, competitors, and technology architectures and convert insights into platform positioning, capability mapping, taxonomy recommendations, and go-to-market plans with measurable revenue impact.
  
  
• Experience collaborating with product, architecture, and engineering teams on platform strategy, deployment models, and capability roadmaps.
  
  
• Executive-ready communication and storytelling; comfortable engaging customers, partners, analysts, architects, and technical audiences.
  
  
• Strong content and enablement portfolio (platform diagrams, competitive plays, battlecards, demo flows, ROI/TCO tools) tied to win-rate and sales velocity improvements.
  
  
• Bachelor's degree in marketing, business, or a related field (or equivalent experience).
  
  
• Ability and willingness to travel up to 25%.

Bonus Points If You Have:

• Broad background in identity, security, or infrastructure software spanning consumer-facing, enterprise workforce, and partner/B2B use cases; experience shaping platform architecture narratives or unified technology stories.
  
  
• Familiarity with identity and security standards and protocols (authentication, federation, directory services, provisioning) and adjacent platform integrations (data platforms, marketing technology, security operations, cloud platforms, marketplaces).
  
  
• Hands-on experience developing taxonomies, product capability frameworks, packaging and edition strategies, or migration programs across deployment models.
  
  
• Experience working with industry analysts and navigating platform-level evaluations, and incorporating analyst guidance into go-to-market plans.
  
  
• MBA or advanced degree (strategy/architecture/analytics focus) a plus-especially for market sizing, pricing/packaging, and platform GTM planning..

Salary Range

$143,000 to $153,000

In accordance with Colorado's Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.