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National Account Manager, HEB, Hy Vee & WinCo (Sweet Baked Snacks - Hostess Brand)

The J.M. Smucker Company
United States, Iowa, Des Moines
Feb 19, 2026

National Account Manager, HEB, Hy Vee & WinCo (Sweet Baked Snacks - Hostess Brand)

You will be the Sales lead for the Sweet Bakes Snacks strategic business units with the main goal of driving profitable sales growth for both JM Smucker & your key accounts.

Location: Working remote. Preference to candidates living in Des Moines or San Antonio but other candidates living in the Midwest within 1 hour of a major airport will be considered

Work Arrangements: Working from home office and up to 50% expected travel

In this role you will be responsible for:

Business Management

  • Build and maintain relationships within HEB, Hy Vee and Winco
  • Build & maintain relationship with all internal constituents
  • Develop strategies to drive brand/category growth and achieve or exceed sales/profit goals
  • Own & lead negotiation for joint business planning, new items, key initiatives, etc.
  • Influence key stakeholders to implement solutions through fact-based presentations that deliver results that are beneficial for both companies
  • Support and partner with Supply Chain team to drive solutions at Aldi, HyVee & Weis
  • Grow partnership between customer and internal cross-functional teams to drive innovation and business opportunities
  • Manage execution of everyday business, including Aldi, HyVee & Weis forms, item setup/ maintenance, online content, logistics and inventory management, etc.
  • Work with broker to implement retail priorities and monitor retail standards

Business Planning & Analysis

  • Own annual business plan & HEB, Hy Vee and Winco Joint Business Plan
  • Perform in-depth analysis of sales and profit components, including merchandising, promotional and supply chain opportunities
  • Work with syndicated/other data sources to manage and inform strategic and tactical plans
  • Manage internal sales system (promotions, deductions, forecast, etc)
  • Effectively manage trade budget and distribution, shelving, merchandising and pricing objectives
  • Forecast monthly and quarterly sales and communicate internally for production planning
  • Ad-hoc financial and data analysis, including pre/post event analysis
  • Drive business process improvements by working closely with cross-functional business partners and team

What we are looking for:

Minimum Requirements:

  • Bachelor's degree
  • 5+ years of CPG sales experience with direct national account HQ management experience
  • Proven leader in negotiation success
  • Strong technical skills using Microsoft Office Suite
  • Excellent oral & written communication skills (negotiation, selling, presentations, etc)
  • Proficient in use of syndicated data sources (IRI/Nielsen)
  • Ability to relocate in the future for other growth opportunities with the Company
  • Ability to travel up to 50% of work schedule

Additional skills and experience that we think would make someone successful in this role:

  • Joint Business Planning experience
  • Previous experience calling on HEB, Hy Vee and WinCo and working knowledge of HEB, Hy Vee and WinCo supplier portals

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

Follow us on LinkedIn

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