Segment Marketing Manager

Segment Marketing Manager - Pre-Hospital Vertical & Adjacent Segments

Laerdal Medical Benefits Include:

• Generous PTO & Holidays
  
• Comprehensive Medical, Dental, and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Tuition Reimbursement
• Wellness Reimbursement Program
• Professional Development Opportunities
• Pet Insurance
• Subsidized Cafeteria in NY based office

Position Overview:

This role is responsible for executing the go-to-market strategy for the Pre-Hospital segment and adjacent markets, including Law Enforcement and Occupational Health, with a strong emphasis on delivering an exceptional customer experience. The position leads segment-specific planning, messaging, and integrated marketing campaigns that drive demand, support revenue growth, and strengthen market presence. By developing strategies and content aligned to the segment's unique pain points, priorities, and buying behaviors, this role ensures consistent, impactful engagement across all GTM activities. The role also champions continuous learning and digital marketing excellence to stay ahead of industry trends, while regularly reporting on performance, insights, and results to inform strategic decisions and support the Senior Manager, Pre-Hospital Segment Marketing.

Responsibilities:

Segment Strategy & Planning

• Execute annual/quarterly
  marketing plans for the assigned segment
• Build
  a deep understanding of the segment's trends, challenges, and
  opportunities
• Build
  and maintain a databank of market insights, trends, and key segment
  metrics
• Identify
  funding opportunities, policy changes, and emerging needs in healthcare
  vertical and adjacent segments, such as: Law Enforcement & OC Health
• Provide
  actionable insights to inform marketing plans and product development
  Align
  marketing plans with sales priorities and revenue targets

Messaging & Positioning

• Develop and refine
  segment-specific messaging and value propositions
• Develop segment-specific value
  propositions and messaging
• Create
  customer personas and map buyer journeys within the segment
• Collaborate
  with product marketing to adapt offerings to segment needs

Campaign & Program Leadership

• Lead integrated
  segment-specific campaigns across digital, events, field, and content
  channels
• Ensure
  marketing programs resonate with the segment and drive demand
• Partner
  with Sales to support regional/industry-specific activities

Sales & Partner Alignment

• Provide sales with
  segment-specific playbooks, pitch decks, and collateral
• Develop
  enablement materials that address segment challenges and solutions
• Collaborate
  with partner marketing for co-marketing into the segment
  
  

Market Insights & Thought Leadership

• Track
  competitors and industry developments within the segment
• Produce
  insights to influence product roadmaps and GTM strategies
• Build
  credibility through thought leadership programs (content, webinars,
  events)
• Represent
  the segment in cross-functional meetings and strategy sessions

Performance & Optimization

• Define
  KPIs (pipeline contribution, segment revenue growth, campaign ROI)
• Monitor
  campaign performance and adjust based on results
• Report segment-specific marketing impact to
  leadership

Requirements:

• Ideal candidate must reside in Eastern or Central Time Zones
• Bachelor's Degree in Marketing, Business or related field required. MBA is preferred
• 7-10 years of marketing experience of B2B marketing experience, 3 - 5 Years in segment / vertical/industry marketing
• Experience marketing into EMS segment (EMS, Fire, Police) or clinical experience in the EMS segment is desirable
• Proficiency in CRM (Salesforce.com) and experience with marketing automation platforms
• Collaboration with International team members may require flexible work hours.
• Approximately 30 - 40% travel expectation
• Proven ability to develop and execute segment marketing strategies
• Ability to communicate with influence and develop scalable, cross-functional solutions

Salary Range: $100,000-$125,000, eligible for a 9% annual bonus

Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.

Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.