New

Sr Mgr Global Licensing

The Hershey Company
United States, Pennsylvania, Hershey
May 06, 2026
Sr Mgr Global Licensing Posted Date: May 6, 2026 Requisition Number: 128798 Job title: Sr. Manger Global Licensing Job location: Hershey, PA 30%+ domestic and international travel required Summary This role manages global licensing programs to unlock new revenue streams and reinforce brand equity across markets and categories. It develops licensing strategies that align with brand identity, market positioning, and long-term growth objectives. Oversees contract negotiation, royalty structures, and compliance monitoring to ensure adherence to licensing agreements and protection of IP rights. Implements governance frameworks, and performance metrics to maintain brand consistency and quality across licensed products. The role serves as the COE for Licensing, collaborates with legal, marketing, and product teams to evaluate opportunities, mitigate risk, and drive innovation through brand extensions and co-branded initiatives. Champions licensing as a growth lever, enabling brand expansion, market diversification, and long-term value creation through trusted Licensee partners. Responsibilities Identifies & evaluates licensing opportunities: Conducts research and structured analysis to evaluate opportunities and guide decision-making. Their work ensures that licensing initiatives are executed effectively and contribute meaningfully to financial and strategic objectives. Negotiates license agreements & royalty terms: Leads contract negotiates, defining terms with partners to ensure alignment with Hershey's standards, financial requirements, and brand guidelines. Oversees contract compliance & audits: Assesses risks, interprets requirements, and ensures documentation adheres to licensing processes and protocols to protect brand assets and maintain strong, compliant relationships with licensing partners. Collaborates with legal & marketing on IP usage: Guides partners through the approval lifecycle and ensures all materials meet trademark, design, and brand expectations. Responsible for setting the standard for the evaluation of submissions on compliance, accuracy, and alignment with category positioning. This governance ensures consistent execution and protects Hershey's brand integrity across licensed products. Monitors royalty streams & financial performance: Stewards obtaining and assessing data related to royalty performance, category growth, and partner execution. Identifies trends, gaps, and opportunities to optimize licensing outcomes. Their recommendations support continuous improvement and enable smarter decision-making across the licensing portfolio. Aditional responsibilities High influence across DCS, Brand Marketing, Consumer Connections, Procurement, Legal, and Executive forums. Acts as strategic advisor for Licensing atrategy and longterm partner relationships; influencer on partner selection . Needs to know the industry and how to navigate it, including relationship and risk management. Qualifications Expertise in IP licensing Strong strategic framing and ability to connect brand objectives to commercial outcomes Advanced contract and negotiation acumen focused on value creation Influence and crossfunctional leadership without direct authority Strong risk assessment, governance, and partner evaluation capabilities Education & Experience Experience: 8+ years in licensing, or adjacent roles within CPG, entertainment, or cultureled industries Education: Bachelor's degree required; MBA or advanced degree preferred Other: Experience working with licensing agents, and international markets The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request. Nearest Major Market: Harrisburg