Performance Copywriter

Microsoft's Brand and Advertising organization is building the future of in-house creative excellence. We are looking for aPerformance Copywriter on our in-house Creative team, an in-house capability at the intersection of brand strategy, advertising, production, and global storytelling.

This Performance Copywriter will be a founding member of a performance-first writing craft inside our in-house performance team, writing short, sharp copy across performance channels that drives action and builds preference. You will pair creative instinct with testing discipline, producing high-quality work at volume and iterating based on what the data teaches us.

This is an opportunity to help shape how performance writing works inside a modern in-house team and set a high bar for craft and clarity.

Creative Leadership and Copy Craft

• Set and uphold a high bar for performance copy, driving clarity, craft, and conversion
• Write and ship short-form copy across search, social, display, and motion placements, including headlines, CTAs, and body copy
• Bring concepts to life with language, collaborating closely with writers, designers and motion partners to write for GIFs, animations, and short video formats

Performance, Testing, and Iteration

• Produce high-volume copy variants quickly, then refine based on performance signals, creative testing, and platform learnings
• Apply SEM best practices to search copy and landing-adjacent messaging, balancing relevance, intent, and persuasion
• Partner with media, measurement, and channel teams to learn fast, improve outcomes, and scale what works

Operations and Stakeholder Management

• Translate briefs into clear copy directions and deliverables, working through efficient brief-to-output and review rhythms
• Collaborate with cross-functional partners across creative, marketing, product marketing, and production to ensure messaging is accurate, compelling, and on strategy
• Make solid recommendations and defend your copy choices with sound reasoning, especially in high-opinion creative rooms
• Write inclusive copy by default, avoiding harmful language and representing diverse audiences with care and range

Innovation and AI

• Use AI-powered tools responsibly to accelerate ideation, variation, and iteration while maintaining quality, accuracy, and brand voice
• Stay current on emerging creative technologies and platform behaviors, bringing new ideas into the work and into how we work

Required Qualifications:

• 1+ year(s) proven writing or content design experience AND a certification, degree, or training in English, Writing, Human-centered Design, Literature, or related field
  • OR equivalent experience
• Experience with SEM copywriting and search best practices
• Demonstrated understanding of creative testing and measurement, and ability to adjust copy based on analytics and performance feedback
• Solid collaboration skills with creatives, designers, marketers, and cross-functional partners

Preferred Qualifications:

• 3+ years of professional writing experience in advertising, brand, marketing, or journalism
• 2+ years writing performance advertising for major platforms, with solid instincts for CTAs and short-form persuasion
• Comfort working in fast-paced, iterative environments with high-volume writing cycles
• Experience writing inside an in-house creative organization at a global technology or consumer brand
• Solid ability to write from visual inputs, creating excellent copy from a single image, video, or GIF concept
• Demonstrated ability to balance microcopy detail with bigger-picture brand and positioning considerations
• Experience operating as the primary writer within a multi-disciplinary pod or small cross-functional team

Writing IC3 - The typical base pay range for this role across the U.S. is USD $102,100 - $202,200 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $133,800 - $219,200 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.