Field Marketing Manager, Central Enterprise

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Field Marketing Manager, Central Enterprise

Summary:

The Genesys North America Integrated Marketing team is looking for a rock star marketer to own the Central Enterprise segment of the North American field marketing strategy. As the primary liaison between Sales and Marketing, the Sr. Field Marketing Manager will need to understand go-to-market (G2M) and sales priorities of the business, apply a "CMO of the region" mindset and build a regional field marketing plan to deliver on those priorities through a mix of virtual and in-person marketing programs.

The Field Marketing Manager needs to identify and generate awareness and demand by using a variety of marketing vehicles and tactics. The focus is on both new logo acquisition and the top big bet accounts to drive pipeline growth and acceleration. This field marketer is also responsible for interfacing directly with sales leadership, account owners/teams, and requires strategic marketing leadership, cross-team, and organizational teamwork, excellent communications, and project management skills, along with a passion for driving the right customer and prospect experience.

In this role, you will own the Central Enterprise field marketing strategy and report to the Sr. Director, North America Field Marketing. You will also work closely with extended cross-functional stakeholders to execute a wide range of demand generation programs to ultimately drive leads and pipeline. The team is seeking someone who is strategic, able to work in a fast-paced organization, and is a team player who will add to the Genesys culture.

Key Responsibilities:

• Develop a field marketing plan with input and expertise from key internal stakeholders; to include hybrid, digital and in-person programs.
• Experience working with and marketing to enterprise accounts.
• Facilitate the conversation with sales stakeholders and align the field marketing plan to meet sales and marketing goals.
• Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed marketing and sales objectives, leveraging a mix of events, digital, and white-glove experiences.
• Research and identify third-party programs to drive new logos, thought leadership and brand awareness and develop new and innovative ways to reach our audience through solution-focused content and programs.
• Build and maintain a strong relationship with key stakeholders to ensure Sales/Marketing alignment on all programs.
• Work with Partner Marketing to drive demand gen and channel relationships.
• Manage the allocated Marketing budget to drive optimized investment and ROI.

Knowledge, Skills and Experience:

• 3-5 years of software/technology field marketing experience
• Highly efficient team player, with the ability to also work independently in a fast-paced, fluid, sometimes ambiguous environment
• Experience creating and delivering events and digital marketing campaigns email that produce results
• Self-motivated, able to work autonomously and communicate with remote management for extended periods of time
• Experience owning and achieving pipeline targets
• High energy and the ability to manage multiple initiatives
• Knowledge of lead generation and sales cycles for revenue growth
• Track record of partnering with a high-energy, direct sales team
• Knowledge of Salesforce, Asana and other MarTech is preferred
• 30% travel required
• Bachelor's degree

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.

Benefits:

• Medical, Dental, and Vision Insurance.

• Telehealth coverage

• Flexible work schedules and work from home opportunities

• Development and career growth opportunities

• Open Time Off in addition to 10 paid holidays

• 401(k) matching program

• Adoption Assistance

• Fertility treatments

Click here to view a summary overview of our Benefits.

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About Genesys:

Genesys empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visitwww.genesys.com.

Reasonable Accommodations:

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression,marital status, domestic partner status,national origin, genetics, disability,military andveteran status, and other protected characteristics.

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