Content Manager

Country: USA

State: Michigan

City: Grand Rapids

Office Location: 1101 - 1111 44th Street - - - - -

Date posted: 10-Jun-2026

Business Function: Communications

Position Type: Full-Time/Regular

• Offering competitive wages and benefits, that support your life both in and out of work.
• Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control.
• Creating continuous learning opportunities to help you grow and upskill.
• Fostering a culture of inclusion where employees feel seen, heard and valued - and living it out every day.
• Empowering you to make a meaningful impact on people and the planet through your work and Steelcase's ongoing commitment.

• Editorial Strategy:
• Leading and evolving the editorial vision and content strategy aligned to business priorities, brand positioning, and audience needs.
• Building and managing scalable content systems and repeatable processes for intake, prioritization, production, localization, and performance measurement.
• Managing the editorial calendar and prioritizing content needs, determining what to create, adapt, repurpose, or decline.
• Ensuring content quality and consistency by maintaining editorial standards for voice, tone, structure, and brand governance, while serving as senior editor.
• Creating and refining high-impact content, including thought leadership, campaign assets, and multi-format digital and social content.
• Collaborating with cross-functional teams and global partners (including EMEA and APAC) to align priorities, workflows, and content plans.
• Translating research and insights into compelling, market-facing content and representing content strategy in planning and campaign development.
• Team Leadership and Development:
• Manage, coach, and develop content producers and external partners, setting clear expectations and direction.
• Oversee daily assignments, balance workloads, and ensure on-time, high-quality delivery.
• Foster craft growth by modeling strong writing and editing, providing direct, developmental feedback, and recognizing excellent work.
• Lead regular 1:1s, performance discussions, and career development planning.
• Content Systems and Operations:
• Manage and strengthen the editorial system that moves content from idea to publication across channels and regions.
• Maintain governance for editorial standards, workflows, approvals, and content reuse.
• With the Communications Operations team, identify process gaps and friction points, then lead improvements that increase speed, consistency, and quality.
• Partner with the Communications Operations team to connect content performance to business outcomes and analytics.
• Oversee the team's tools, including digital platforms and AI, along with the processes and documentation needed to support content creation and management at scale.

• Bachelor's degree in communications, English, journalism, or a related field, or equivalent experience.
• 7+ years of experience in editorial, content publishing, or brand communications, including people leadership.
• Demonstrated ability to build scalable content processes and systems across audiences, channels, regions, and touchpoints.
• Proven success leading a team of content writers and producers.
• Strong, hands-on writing and editing skills across editorial, marketing, promotional, long-form digital, and short-form digital content.
• Experience managing content across the full lifecycle, from strategy through measurement.
• Ability to turn strategy into priorities, processes, and plans, and to link content performance to business outcomes.
• Strong collaboration skills and an ability to work cross-functionally.
• Intellectual curiosity and a learning mindset.
• Ability to succeed in a fast-paced, matrixed environment.

• Strong experience in editorial, copywriting, and content publishing.
• Curiosity and the ability to identify relevant stories from emerging trends and insights inside and outside the organization.
• Familiarity with global content needs, including adaptation, localization, and reuse.
• Experience with content management systems, analytics tools, and collaboration platforms.
• Experience in brand communications or B2B marketing environments.