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Tourism & Partnership Manager

Vaco
$60,000.00 - $70,000.00 / yr
401(k), retirement plan
United States, Kentucky, Lexington
Jul 17, 2026
Position Summary

We are seeking an energetic, relationship-driven Tourism & Partnership Manager to lead the visitor experience for a premier destination attraction while expanding its presence within the local tourism and business community. This individual will oversee daily visitor center operations, deliver exceptional guest experiences, coordinate tours and events, and cultivate strategic partnerships that drive visitation and brand awareness.

This is an ideal opportunity for someone who enjoys connecting with people, building community relationships, and creating memorable experiences for guests.

Key Responsibilities
  • Manage the day-to-day operations of the visitor center, ensuring an outstanding guest experience.
  • Coordinate and oversee guided tours, group visits, and special events.
  • Serve as a brand ambassador by representing the organization within the local business and tourism community.
  • Develop and maintain relationships with hotels, convention and visitors bureaus, tour operators, chambers of commerce, event planners, and other community partners.
  • Identify opportunities to increase visitor traffic through strategic partnerships, group bookings, and tourism initiatives.
  • Plan and participate in networking events, trade shows, community events, and tourism-related activities.
  • Collaborate with leadership and marketing teams to promote visitor experiences, seasonal events, and special programs.
  • Monitor visitor feedback and implement improvements to enhance the guest experience.
  • Track visitor metrics, partnerships, and outreach efforts, providing regular reports and recommendations.
  • Ensure the visitor center is welcoming, organized, and reflective of the organization's brand standards.
Qualifications
  • Bachelor's degree in Hospitality, Tourism, Business, Marketing, Communications, or a related experience preferred.
  • 3+ years of experience in tourism, hospitality, visitor services, business development, community relations, or a similar customer-facing role.
  • Demonstrated success building relationships with community organizations and business partners.
  • Exceptional interpersonal, communication, and presentation skills.
  • Strong organizational and event coordination abilities.
  • Self-motivated with the ability to work independently and manage multiple priorities.
  • Comfortable speaking to groups and providing engaging presentations or tours.
  • Proficiency with Microsoft Office and CRM or reservation systems is a plus.
  • Availability to work occasional evenings, weekends, and special events as needed.
Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual's skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company's 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.
EEO Notice

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com.

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.

Representation Notice

By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.

For residents of Ontario, Canada: Based on Highspring's discussions with its Client, Highspring's understanding is that this position for employment is a current vacancy (either through Highspring as a contractor or with the client directly).

Privacy Notice

Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies.

  • California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here.
  • Virginia residents may access our state specific policies here.
  • Residents of all other states may access our policies here.
  • Canadian residents may access our policies in English here and in French here.
  • Residents of countries governed by GDPR may access our policies here.

Additionally, submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. More details about Vaco by Highspring's use of AI can be found here (https://www.highspring.com/ai-use-notices/). Further assessment of candidates beyond this initial phase will be conducted by recruiters and hiring managers. Vaco by Highspring does not know and cannot opine on if its client's use of AI products in hiring.

Pay Transparency Notice

Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:

  • the individual's skill sets, experience and training;
  • licensure and certification requirements;
  • office location and other geographic considerations;
  • other business and organizational needs.

With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.

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