Journey Builder III

Aquent is seeking a talented individual to join a globally recognized leader in technology and innovation. Our client is at the forefront of digital content and services, enriching the lives of millions worldwide. As an Aquent talent, you will have the unique opportunity to contribute to a team that plays a pivotal role in enabling sophisticated on-device communications and automated messaging for their extensive portfolio of media products and services. Your work will directly impact millions of users globally, driving engagement and awareness across a comprehensive suite of digital content and subscription services.

We are searching for a self-motivated and curious professional to drive and execute the day-to-day operational workflows of a central marketing team. This dynamic role involves cross-functional collaboration with strategy, product, engineering, and business teams to develop and launch multi-channel customer communications. You will be instrumental in crafting customer journeys that acquire and engage users, making a tangible difference in how users discover and interact with innovative digital offerings. As a subject matter expert in customer journey orchestration, your strategic thinking and flawless execution will be key to success in a matrix organization.

What you'll do:

• Develop, test, and deploy impactful customer journeys, assessing product and strategy objectives, platform capabilities, and data requirements.
• Collaborate and communicate clearly and effectively with diverse stakeholders on complex, large-scale global projects, ensuring operational plans, deliverables, and risks are meticulously addressed and aligned.
• Optimize campaign performance through rigorous A/B testing to drive incremental growth and continuous program improvement.
• Monitor campaign performance for operational integrity, promptly identifying and communicating issues to internal teams.
• Identify key opportunities to enhance campaign performance, operational efficiency, processes, and product tooling.
• Build and maintain a knowledge portal of best practices and playbooks, serving as a vital reference and training resource.

What you'll bring:

• 5-7 years of lifecycle marketing experience, specifically in building and launching acquisition and engagement initiatives.
• Proven experience with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, or Oracle Responsys.
• High aptitude for logical reasoning and critical thinking.
• Exceptional attention to detail and organizational skills, ensuring timely delivery of high-quality projects.
• A proactive, thoughtful, and resourceful approach, with a willingness to tackle ambiguity and overcome roadblocks.
• Ability to remain calm under pressure, devise contingency plans, make sound judgment calls, and pivot as needed in an evolving environment.
• A strong team player mentality, with careful consideration for the impact on partners.
• Effective communication skills across all mediums, from instant messaging and email to formal presentations.
• A passion for innovative products and a deep familiarity with a comprehensive ecosystem of digital services and hardware.

Nice-to-haves:

• Experience in SQL.

Education:

• BA/BS preferred, or equivalent work experience.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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