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Digital Marketing Specialist - Fenton, MO

Fabick CAT
United States, Missouri, Fenton
Aug 03, 2026
Back Digital Marketing Specialist #4006 Fenton, Missouri, United States Apply X Facebook LinkedIn Email Copy Shift 1st Job Description Company Overview: Fabick Cat is the authorized dealer of Caterpillar equipment, prime and stand-by power systems, parts and service, compact construction, and rental equipment for major portions of Illinois, Missouri, the entire state of Wisconsin and the Upper Peninsula of Michigan. We have been in business for over 100 years and are headquartered in Fenton, Missouri. For more information visit www.fabickcat.com Why Work For Us! At Fabick Cat, you are beyond just an employee, you are a part of the Fabick family. A family that has worked so diligently to cement a legacy that was built over 100 years ago through a collective vision "To Ever Serve Our Customers Better". This legacy could not have been possible without first employing then developing the best and brightest talent the market has to offer. We believe it to be of the upmost importance to invest in our workforce by supporting and empowering employees to develop the necessary skills to become successful in their own career.... to become a legacy. Are you ready to join our family legacy to continue our existence as 'the greatest service organization of its kind' over the next 100 years? The Fabick family appreciates and values the ongoing commitment of its employees and is pleased to provide a highly competitive total compensation and benefits package. Job Summary: From SEO/SEM to social media (and everything in between), our Marketing Coordinator -- DIGITAL -- is well versed in digital strategy and execution. In this role, you'll be part of a dynamic Marketing team with direct responsibility for planning, building and implementing digital marketing campaigns across multiple platforms. With proven experience in SEO/SEM, PPC, CRO, Data Analytics, Email Marketing, Social Media Marketing, Digital PR and Website Content Management Systems, you'll dive into a fast-paced environment where your experience leads to tangible results! Your primary responsibilities will be to create and execute digital marketing campaigns, help develop digital content, monitor and optimize digital ads or other online content, and serve as the liaison with any website partners for content publishing or edits. If you are a passionate digital marketer dedicated to increasing online awareness and gaining proven results, the Marketing Coordinator -- DIGITAL could be the right fit for you! Responsibilities: Plan, build and execute digital marketing campaigns across social media, company website, email and other platforms. Monitor campaigns and evolve when necessary. Assist in analyzing marketing data from campaign results, conversion rates, traffic, etc. to help shape future marketing strategies. Create reports based on analytics to prove the effectiveness of all campaign performances and AEO tracking results. Work with outside vendors to supplement work (per VP, Marketing guidance and/or direction) SEO/SEM/AEO: Create and effectively manage organic search campaigns. PPC: Deliver profitable pay-per-click campaigns across multiple networks like Google Ads, Microsoft Ads and paid social advertising. CRO: Utilizing conversion rate optimization, enhance our marketing funnels and improve landing page conversion rates. EMAIL MARKETING: Assist in content creation for email campaigns to engage customers and/or prospects. SOCIAL MEDIA MARKETING: Help increase followers and engagement through the company social platforms (Facebook, Instagram, X, LinkedIn, etc.). DIGITAL PR: Develop and increase online presence through high-quality brand exposure online Requirements Qualifications: Required Education Associate's Degree or related business experience. Preferred Bachelor's Degree in Business Administration, Marketing or similar field. Experience Required Proven experience as a digital marketing specialist or similar role. Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, Social Media, etc.) and market research methods. Demonstrable experience in marketing data analytics and tools. Goal-oriented with a track record of meeting or exceeding targets. Knowledge, Skills and Abilities: Required Excellent written and oral communication skills. Ability to adapt to a dynamic and fast-paced work environment. Proficiency in CRM software, Microsoft Word, Excel, and other business software applications. Demonstrated success in a team environment. Physical Requirements: While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit for long periods, stand, walk, bend and stoop to perform the essential functions of this job. Occasionally lift and/or move up to 20 pounds. Equal Employment Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.