Senior Field Marketing Specialist (12-month Term)

OPENTEXT - THE INFORMATION COMPANY

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do-powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

YOUR IMPACT

This is a 12-month term position.

We are seeking an organized, detail-oriented, and results-focused Senior Field Marketing Specialist to support and execute regional marketing programs across the U.S. East. This is a field marketing role for an early-career marketer who is ready to build broader experience in regional planning, sales partnership, account-based marketing, demand generation, events, and performance measurement in a large B2B technology company.

Working with guidance from field marketing leadership and colleagues, this individual will coordinate programs from planning through follow-up, maintain accurate timelines and budgets, communicate effectively with stakeholders, and ensure that every detail is completed on time and to a high standard. The role will partner with sales teams and cross-functional marketing groups, as needed, to support pipeline creation, opportunity acceleration, client engagement, and market presence.

The ideal candidate is a strong executor who takes ownership, follows through, learns quickly, and wants to develop into a Field Marketing Manager over time.

WHAT THE ROLE OFFERS

Program Planning & Execution
* Support the development and execution of U.S. East field marketing plans aligned to sales priorities, campaigns, target accounts, and regional business needs.
* Translate approved plans into clear project timelines, task lists, milestones, and deliverables.
* Coordinate campaigns and programs from launch through follow-up, ensuring details are accurate and deadlines are met.
* Identify risks, dependencies, or delays early and communicate them to the appropriate stakeholders.
* Develop field marketing judgment by learning how program decisions connect to pipeline and revenue objectives.

Sales & Stakeholder Coordination
* Build productive working relationships with account executives, sales development representatives, sales leaders, and marketing partners.
* Coordinate program details, account lists, invitations, communications, follow-up actions, and sales enablement materials.
* Prepare clear status updates and help keep sales teams informed, engaged, and accountable for agreed actions.
* Gather feedback from sales and marketing partners and apply it to improve future programs.

Campaign & Demand Generation Support
* Execute regional components of integrated demand-generation campaigns, including email, digital, webinar, event, and sales activation tactics.
* Coordinate with campaign, digital, sales development, marketing operations, partner, and product marketing teams.
* Support lead management and follow-up processes to help improve engagement and conversion.
* Maintain campaign documentation and ensure program information is complete and accurate.

Account-Based Marketing Support
* Support ABM programs for priority U.S. East accounts under the direction of field marketing leadership.
* Help organize target-account lists, research account needs, coordinate personalized tactics, and track engagement.
* Assist with client experiences, executive programs, digital outreach, thought leadership, and sales follow-up for named accounts.
* Build knowledge of account planning, buying groups, whitespace opportunities, and opportunity acceleration.

Events & Experiential Marketing
* Coordinate virtual, hybrid, and in-person programs, including regional events, webinars, executive roundtables, client events, conferences, and tradeshows.
* Manage detailed logistics such as schedules, vendors, speakers, invitations, registration, materials, onsite requirements, and follow-up.
* Maintain event checklists, budgets, purchase requirements, and stakeholder communications.
* Support pre-event promotion, onsite execution, and post-event lead follow-up and reporting.

Budget, Process & Operational Excellence
* Track program budgets, purchase requests, invoices, and expenses accurately and in a timely manner.
* Follow marketing, finance, procurement, brand, data, and reporting processes.
* Maintain organized program files, calendars, trackers, and documentation.
* Look for practical ways to improve efficiency, consistency, and the stakeholder experience.

Measurement & Reporting
* Track registrations, attendance, account engagement, leads, follow-up, campaign influence, and pipeline contribution using available systems and reports.
* Prepare regular program updates and summarize results, lessons learned, and recommended improvements.
* Develop proficiency in using data to evaluate performance and optimize future activity.

WHAT YOU BRING

* 3+ years of experience in B2B marketing, field marketing, demand generation, events, campaigns, partner marketing, or a related role, preferably in technology.
* Strong organizational and project-management skills with close attention to detail and deadlines.
* Demonstrated ability to coordinate multiple programs, stakeholders, and priorities at the same time.
* Clear written and verbal communication skills and confidence working with sales and marketing partners.
* A proactive, dependable approach with strong follow-through and willingness to take ownership.
* Interest in learning field marketing strategy, ABM, pipeline generation, executive engagement, and sales alignment.
* Basic understanding of B2B demand generation, lead management, campaigns, or events.
* Comfort working with data, spreadsheets, budgets, and performance reports.
* Experience with Salesforce, Eloqua, 6sense, Microsoft 365, or similar marketing and productivity tools is preferred.
* Bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience.
* Ability to travel throughout the U.S. East and North America as needed.

WHAT YOU NEED TO SUCCEED

* You are highly organized and keep details, timelines, and commitments on track.
* You take pride in accurate, high-quality execution and reliable follow-through.
* You are collaborative, responsive, and comfortable supporting multiple stakeholders.
* You ask thoughtful questions, apply feedback, and learn quickly.
* You can manage several priorities while knowing when to escalate risks or ask for guidance.
* You are client-focused and understand that strong execution should support sales and business outcomes.
* You are curious about technology, AI, customer challenges, and how field marketing contributes to growth.

GROWTH AND DEVELOPMENT WITHIN THE ROLE

* Learn how to build regional marketing plans aligned to sales priorities and target-account needs.
* Develop stronger capability in ABM, demand generation, executive engagement, pipeline measurement, and marketing ROI.
* Gain experience partnering with sales leaders and cross-functional marketing teams.
* Progress from executing defined programs to independently recommending strategies and investments based on data and market insight.

OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. A summary of those benefits can be found on our Why Join Us page. As you move through the hiring process, we're happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.

Salary Range: $87,800- $131,600; Depending on the candidate's education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.

California Residents: The pay range above is a reasonable estimate of salary based on pay scale, candidate experience, skills, and education. In addition to the comprehensive benefits noted above, the role may be eligible for bonus or commissions.

AI Usage Disclosure: As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. All decisions regarding hiring are made by qualified human professionals, and we continuously monitor our AI systems to ensure fairness and compliance with applicable regulations.